Advertiser Blog

GLOBAL market research company Nielsen launched on Wednesday Brand Impact, a study aimed at quantifying the branding effectiveness of online advertising campaigns across Asia.

GLOBAL market research company Nielsen launched on Wednesday Brand Impact, a study aimed at quantifying the branding effectiveness of online advertising campaigns across Asia.

Being on the same track with rapid changes in customers’ preferences one of the leading online ad networks Gathi.com proudly introduces a new section of websites targeted to sport fans from all over the world. From now on just one click can take anyone who is keen on searching on-line for sport games, tournaments, competitions and other events to top trusted up-to-date advertisers resources.

RadiumOne Inc. , an online advertising company that uses social-networking data to help marketers reach consumers, raised $21 million from an investor group led by Crosslink Capital .

Pharmaceuticals are among the many medical costs that continue to drive up health-insurance premiums. The Hartford Courant and other Tribune news outlets are hosting an online discussion at noon today. Here are the details:   Join us March 10 at noon EST (11 a.m. CST/9 a.m. PST) to talk about the effects of pharmaceutical companies’ advertising of drugs on people’s health. Our panelists are Dr …

The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011 . The IAB is comprised of more than 500 leading media and technology companies who are responsible for selling 86 percent of online advertising in the United States. Click to read the rest of this post…

Leading provider of online advertising management solutions to host a Facebook Advertising best practices webcast on Tuesday, March 29, 10am PST

Denver – “My dearest IRS…” Webroot sends your tax love. A new online campaign from Webroot, Boulder, aims to help tax filers “Get on the IRS’s Good Side.” Breaking this month, the combined branding/direct sales effort is by advertising agency TDA_Boulder.

Washington advocacy group counting AOL, eBay, VeriSign, and Yahoo as members highlights worst Internet laws, with ad restrictions topping the list.

While the market for online video advertising is maturing, it remains difficult for smaller businesses to make money from their video content. Today, the online advertising experts at Intergi Entertainment are solving this problem with the launch of Playwire, the first online video platform that makes it easy for anyone to make money with online video advertising.