Advertiser Blog

New research reported by Nielsen Catalina Solutions, and SUPERVALU INC. (NYSE: SVU), a leader in the grocery retailing industry, found that online display advertising is very effective in driving in-store grocery sales, particularly PointRoll rich media executions that feature localized circular pricing and product information

Reuters/New York For the first time, online readership and advertising revenue in the US has surpassed that of print newspapers.

Newspapers and print publishing have been wondering how they can compete meaningfully with online media for years—and now the question is truly coming to a head. The Pew Research Center’s Project for Excellence in Journalism State of the News Media report for 2011 finds that, for the first time, online news readership and advertising revenue in the United States has exceeded that of traditional …

For the first time, online readership and advertising revenue has surpassed that of print newspapers.

For the first time, online readership and advertising revenue in the United States has surpassed that of print newspapers.

What are the key trends and predictions for online advertising ? From mobile ads, to real-time bidding and ad-specific technologies , what are the key changes professional web publishers need to pay attention to? Photo credit: Cornishman In this MasterNewMedia guide to the future of online advertising, you can find the most authoritative and interesting articles from the web on this topic, and …

Online readership and advertising revenue has surpassed that of print newspapers in the US for the first time, according to a new report from the Pew Research Center’s Project for Excellence in Journalism.

For the first time, online readership and advertising revenue has surpassed that of print newspapers.

When Eric Schmidt argued recently that online display advertising could become a $200 billion industry within the next decade, his words triggered thousands of bullshit detectors across the media industry. Today, online display is worth a mere $17 billion globally. Relatively few publishers buy the story that Mr. Schmidt is selling. For many, online display remains an island of potential in a …

ChinaNet Online Holdings, Inc., a full-service B2B Internet service provider that helps small and medium-sized enterprises expand their sales networks in China, announced the launch of a mobile platform that includes SMS text functionality to drive increased traffic to its 28.com portal. ChinaNet’s mobile platform is formatted to display franchise information for all wireless phones, including …