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At Palore , we examine SMBs’ online advertising behavior, collecting information on the online presence of small businesses, ad spend data, advertising packages, etc. We recently completed a advertising-related survey of small businesses in the Boston metropolitan area that includes over 20 local, vertical and IYP sites. We looked at over 30 categories of businesses. Click to continue …

By now it should be well-known that the Obama campaign is counting on the Internet as a powerful marketing tool in the 2008 presidential race. Comscore’s latest advertising numbers update the online picture of the two candidates and Obama’s dramatic lead in advertising, but it also shows that the McCain campaign is making inroads on Obama – for example in video views.

Since 2004 the Roaming Gnome, creation of Travelocity’s advertising agency McKinney, has traveled the world as the online travel leader’s “spokesgnome.”

Automobile Consumer Services, Inc. (ACS), announced today, a new service that gives vehicle sellers who list their cars on eBay, classifieds, and their own websites, the ability to quote competitive loan and lease payments with the “Drive It Now” advertising banner button.

Spending on online advertising is accelerating, according to a report. It surged 20% in the second quarter in the U.S. alone at a time when the old media are having problems showing any advertising growth.

comScore, Inc. , a leader in measuring the digital world, today released a study of the online performance of the campaigns for Senator Barack Obama and Senator John McCain in their quests for the U.S. presidency.

A JP Morgan analyst lowered his online advertising forecast Thursday, citing larger broader economic weakness impacting the Internet sector.

JP Morgan internet analyst Imran Khan is lowering his online ad spend forecast into next year due to the worsening economy.  Sensing that marketers are becoming more conservative with their ad spend, Khan expects that long-tail advertisers will shift toward performance-based advertising forms. Therefore, display ads will suffer more than search. And so, JP Morgan is lowering its ‘08 US display …

JP Morgan internet analyst Imran Khan is lowering his online ad spend forecast into next year due to the worsening economy.  Sensing that marketers are becoming more conservative with their ad spend, Khan expects that long-tail advertisers will shift toward performance-based advertising forms.

It is a proven fact that over the past 50 years of modern politics that negative advertising is very effective. It has been illustrated time and again that there is a direct correlation between a negative ad against someone and their immediate demise in the polls.