How Much Are SMBs Spending On Online Advertising? (Search Engine Land)

Posted September 4th, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized

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At Palore , we examine SMBs’ online advertising behavior, collecting information on the online presence of small businesses, ad spend data, advertising packages, etc. We recently completed a advertising-related survey of small businesses in the Boston metropolitan area that includes over 20 local, vertical and IYP sites. We looked at over 30 categories of businesses. Click to continue …

Obama online advertising trumps McCain by 75:1 in June (TG Daily)

Posted September 4th, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized

By now it should be well-known that the Obama campaign is counting on the Internet as a powerful marketing tool in the 2008 presidential race. Comscore’s latest advertising numbers update the online picture of the two candidates and Obama’s dramatic lead in advertising, but it also shows that the McCain campaign is making inroads on Obama – for example in video views.

Travelocity’s Roaming Gnome Vies for Top Honor in 2008 Madison Avenue Advertising Walk of Fame (PRWeb via Yahoo! News)

Posted September 4th, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized

Since 2004 the Roaming Gnome, creation of Travelocity’s advertising agency McKinney, has traveled the world as the online travel leader’s “spokesgnome.”

“Drive It Now” - Car Payment Advertising for Online Auctions, Classifieds and Dealer Websites (Centre Daily Times)

Posted September 4th, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized

Automobile Consumer Services, Inc. (ACS), announced today, a new service that gives vehicle sellers who list their cars on eBay, classifieds, and their own websites, the ability to quote competitive loan and lease payments with the “Drive It Now” advertising banner button.

MarketWatch First Take: Google-style ads dominate online ad growth (Market Watch)

Posted September 4th, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized

Spending on online advertising is accelerating, according to a report. It surged 20% in the second quarter in the U.S. alone at a time when the old media are having problems showing any advertising growth.

Obama Expands Lead on McCain in Online Advertising Battle in June, According to comScore Ad Metrix (PR Newswire via Yahoo! Finance)

Posted September 4th, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized

comScore, Inc. , a leader in measuring the digital world, today released a study of the online performance of the campaigns for Senator Barack Obama and Senator John McCain in their quests for the U.S. presidency.

Ahead of the Bell: Online Advertising (AP via Yahoo! Finance)

Posted September 4th, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized

A JP Morgan analyst lowered his online advertising forecast Thursday, citing larger broader economic weakness impacting the Internet sector.

JP Morgan Cuts Online Ad Outlook, Citing ‘Macro-economic Weakness’ (CBS News)

Posted September 4th, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized

JP Morgan internet analyst Imran Khan is lowering his online ad spend forecast into next year due to the worsening economy.  Sensing that marketers are becoming more conservative with their ad spend, Khan expects that long-tail advertisers will shift toward performance-based advertising forms. Therefore, display ads will suffer more than search. And so, JP Morgan is lowering its ‘08 US display …

JP Morgan Cuts Online Ad Outlook, Citing ‘Macro-economic Weakness’ (paidContent.org via Yahoo! Finance)

Posted September 4th, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized

JP Morgan internet analyst Imran Khan is lowering his online ad spend forecast into next year due to the worsening economy.  Sensing that marketers are becoming more conservative with their ad spend, Khan expects that long-tail advertisers will shift toward performance-based advertising forms.

Negative advertising works (The Clarke County Democrat)

Posted September 3rd, 2008 by Yahoo! News Search Results for Online Advertising
Categories: Uncategorized

It is a proven fact that over the past 50 years of modern politics that negative advertising is very effective. It has been illustrated time and again that there is a direct correlation between a negative ad against someone and their immediate demise in the polls.



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