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Pontiflex, the industry’s first open and transparent cost-per-lead (CPL) market, today announced the availability of the Marketing ROI Calculator. The calculator empowers online marketers and advertising agencies to proactively assess returns on their marketing dollars. This is useful especially in a tough economy, when an increasing number of marketers are focused on maximizing returns from …

Irvine-based Blizzard Entertainment, operator of the massively multiplayer online game “World of Warcraft,” has selected Microsoft’s in-game advertising subsidiary Massive fors its web sites and Battle.net online game service. According to Massive, it will be the exclusive advertising service provider to Blizzard’s U.S., Canada, Europe, South Korea, and Australian online game service and Web …

Vancouver, BC, December 3, 2008–(T-Net)–Electronic Arts Inc. (NASDAQ:ERTS) today announced the acquisition of J2MSoft Inc. (J2M), a Korean developer of PC online games. J2M develops free-to-play online games which are monetized through micro-transactions and advertising.

NEW YORK (Dow Jones)–The Conference Board reported Wednesday that online help-wanted advertising fell 70,200 in November to 4,369,200, continuing a downtrend that began in May 2007.

Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, and Blizzard Entertainment Inc., a premier developer and publisher of entertainment software, announced today a multi-year deal that names Massive as the exclusive advertising service provider for Blizzard Entertainment®’s Web sites and Battle.net® online game service in the U.S., …

Industry leading luxury lifestyle portal rebuffs recession, launches ZENITH Watches’ first major online advertising initiative in tandem with a full microsite and sweepstakes for the Arizona Office of Tourism

Ripe Digital hires leading executive in digital ad sales to head NYC sales office, Joey Jodar.

Ripe Digital hires leading executive in digital ad sales to head NYC sales office, Joey Jodar. Jodar will help implement Ripe’s strategy to provide not only in-video and display ad formats, but to innovate online sales and marketing programs that leverage the targeting power and measurability of online media.

Founder’s predictions about the fate of online advertising have been some of the most bearish–and well-publicized. Company, meanwhile, continues to trim editorial staff.

SANTA MONICA, Calif.—-GolfLink™, the leading online golf resource and home to the world’s largest online golf community, today announced a partnership with GOLF CHANNEL, television’s only 24-hour network devoted to the sport of golf, to make its branded advertising inventory available exclusively through the GOLF CHANNEL digital sales team.