http://www.advertiserblog.com Online Advertising Wed, 10 Mar 2010 21:51:42 +0000 http://backend.userland.com/rss092 en NEW YORK - Online advertising company Eyeblaster Inc. is planning an initial public offering, according to a Securities and Exchange Commission filing on Wednesday, though it did not disclose an expected size or price range. http://www.advertiserblog.com/2010/03/10/online-advertising-company-eyeblaster-says-planning-initial-public-offering-again-minneapolis-st-paul-star-tribune/ SAN DIEGO, CA–(Marketwire - 03/10/10) - San West Inc. (OTC.BB: SNWT - News ), an emerging leader in the design, manufacturing, sales and repair of off-road buggies, is pleased to announce significant improvements to a number of key business metrics pertaining to efficiency of the online advertising strategy employed by ... http://www.advertiserblog.com/2010/03/10/san-west-inc-and-countyimportscom-reduce-paid-advertising-costs-by-37-become-leaders-in-natural-web-traffic-marketwire-via-yahoo-finance/ New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures. http://www.advertiserblog.com/2010/03/10/us-online-advertising-spend-set-to-overtake-all-print-and-dm-media-week-online/ IRVINE — Brand Affinity Technologies, Inc. (BAT), the company reinventing endorsement marketing, and quadrantONE, a joint venture of four major media companies that focuses on advertisers seeking prime audiences and national reach, have partnered to bring endorsements to premium online newspaper advertising. http://www.advertiserblog.com/2010/03/09/quadrantone-and-bat-partner-to-bring-athlete-endorsements-to-premium-online-newspaper-advertising-dbusinessnewscom/ West Hollywood-based Citysearch, the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. According to Citysearch, it made an investment in OrangeSoda to build the new service. OrangeSoda is a provider of online search marketing ... http://www.advertiserblog.com/2010/03/09/citysearch-invests-in-orangesoda-launches-online-local-advertising-service-socaltechcom/ Companies will spend more on digital and online marketing than print advertising for the first time in 2010, according to projections from Outsell, a research and advisory firm for publishing and information companies. http://www.advertiserblog.com/2010/03/09/digital-spend-to-beat-print-advertising-this-year-outsell-dmnews/ (Financial Times) U.S. online advertising and marketing spending will overtake print this year as traditional media spending continues to decline, according to a study.Online spending is forecast to r… http://www.advertiserblog.com/2010/03/09/us-online-ad-spending-to-overtake-print-malaysianewsnet/ When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they’re most eager to… http://www.advertiserblog.com/2010/03/09/daisy-whitney-top-ad-execs-tips-on-online-video-ad-dollars-video-the-huffington-post/ StumbleUpon announced today the launch of its new StumbleUpon Advertising system, the industry’s only personalized advertising recommendation engine. This system offers content creators, brands and agencies a cost-effective way to tap into StumbleUpon’s community of over 10 million users. http://www.advertiserblog.com/2010/03/09/new-stumbleupon-advertising-system-helps-advertisers-cost-effectively-reach-qualified-audiences-online-pr-newswire-via-yahoo-finance/ Brand Affinity Technologies, Inc. , the company reinventing endorsement marketing, and quadrantONE, a joint venture of four major media companies that focuses on advertisers seeking prime audiences and national reach, have partnered to bring endorsements to premium online newspaper advertising. http://www.advertiserblog.com/2010/03/09/quadrantone-and-bat-partner-to-bring-athlete-endorsements-to-premium-online-newspaper-advertising-pr-newswire-via-yahoo-finance/