Advertiser Blog

Online advertising company Eyeblaster says planning initial public offering, again (Minneapolis-St. Paul Star Tribune)

Yahoo! News Search Results for Online Advertising — Wed, 10 Mar 2010 21:51:42 +0000

NEW YORK - Online advertising company Eyeblaster Inc. is planning an initial public offering, according to a Securities and Exchange Commission filing on Wednesday, though it did not disclose an expected size or price range.

San West Inc. and CountyImports.com Reduce Paid Advertising Costs by 37%; Become Leaders in “Natural” Web Traffic (Marketwire via Yahoo! Finance)

Yahoo! News Search Results for Online Advertising — Wed, 10 Mar 2010 13:00:00 +0000

SAN DIEGO, CA–(Marketwire - 03/10/10) - San West Inc. (OTC.BB: SNWT - News ), an emerging leader in the design, manufacturing, sales and repair of off-road buggies, is pleased to announce significant improvements to a number of key business metrics pertaining to efficiency of the online advertising strategy employed by partner website, www.CountyImports.com . The …

US online advertising spend set to overtake all print and DM (Media Week Online)

Yahoo! News Search Results for Online Advertising — Wed, 10 Mar 2010 11:40:46 +0000

New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.

quadrantONE and BAT Partner to Bring Athlete Endorsements to Premium Online Newspaper Advertising (dBusinessNews.com)

Yahoo! News Search Results for Online Advertising — Wed, 10 Mar 2010 01:55:21 +0000

IRVINE — Brand Affinity Technologies, Inc. (BAT), the company reinventing endorsement marketing, and quadrantONE, a joint venture of four major media companies that focuses on advertisers seeking prime audiences and national reach, have partnered to bring endorsements to premium online newspaper advertising.

Citysearch Invests In OrangeSoda, Launches Online Local Advertising Service (socalTech.com)

Yahoo! News Search Results for Online Advertising — Tue, 09 Mar 2010 22:39:55 +0000

West Hollywood-based Citysearch, the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. According to Citysearch, it made an investment in OrangeSoda to build the new service. OrangeSoda is a provider of online search marketing services and search engine optimization. Financial terms of the …

Digital spend to beat print advertising this year: Outsell (DMNews)

Yahoo! News Search Results for Online Advertising — Tue, 09 Mar 2010 21:59:32 +0000

Companies will spend more on digital and online marketing than print advertising for the first time in 2010, according to projections from Outsell, a research and advisory firm for publishing and information companies.

U.S. Online Ad Spending To Overtake Print (MalaysiaNews.net)

Yahoo! News Search Results for Online Advertising — Tue, 09 Mar 2010 19:21:23 +0000

(Financial Times) U.S. online advertising and marketing spending will overtake print this year as traditional media spending continues to decline, according to a study.Online spending is forecast to r…

Daisy Whitney: Top Ad Execs’ Tips on Online Video Ad Dollars (video) (The Huffington Post)

Yahoo! News Search Results for Online Advertising — Tue, 09 Mar 2010 17:58:46 +0000

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they’re most eager to…

New StumbleUpon Advertising System Helps Advertisers Cost-Effectively Reach Qualified Audiences Online (PR Newswire via Yahoo! Finance)

Yahoo! News Search Results for Online Advertising — Tue, 09 Mar 2010 17:00:00 +0000

StumbleUpon announced today the launch of its new StumbleUpon Advertising system, the industry’s only personalized advertising recommendation engine. This system offers content creators, brands and agencies a cost-effective way to tap into StumbleUpon’s community of over 10 million users.

quadrantONE and BAT Partner to Bring Athlete Endorsements to Premium Online Newspaper Advertising (PR Newswire via Yahoo! Finance)

Yahoo! News Search Results for Online Advertising — Tue, 09 Mar 2010 13:00:00 +0000

Brand Affinity Technologies, Inc. , the company reinventing endorsement marketing, and quadrantONE, a joint venture of four major media companies that focuses on advertisers seeking prime audiences and national reach, have partnered to bring endorsements to premium online newspaper advertising.