Advertiser Blog

Advertising dollars pumping through the country’s websites are out-performing turnover in the more traditional media of radio and magazines for the first time.

Online advertising has achieved a 12% share of total advertising spend in New Zealand moving up from fifth spot in 2009 to be the third largest medium in 2010.

AOL ( AOL ), which competes with Yahoo ( YHOO ), Google ( GOOG ) and Microsoft ( MSFT ) in the online advertising market, recently

Yahoo! Inc. and leading global information and measurement company, The Nielsen Company, have announced the launch of Brand Impact, a study aimed at quantifying the branding effectiveness of online advertising campaigns across Asia.

Mobile video solution allows marketers and advertisers to manage mobile and online advertising campaigns across multiple screens. It enables advertisers to achieve cross-channel targeting, optimization, management, and reporting of campaigns. Mobile and online video inventory are used to achieve key performance objectives, optimizing campaign performance across any device, content, and target …

Tencent Holdings Ltd., China’s biggest Internet company, said fourth-quarter profit jumped 46 percent, after outpacing rivals in boosting online game sales in the nation with the most Web users.

Tencent Holdings Ltd. (700) , China ’s biggest Internet company, said fourth-quarter profit jumped 46 percent, after outpacing rivals in boosting online game sales in the nation with the most Web users.

Sears’ “My SHC Community,” an online feature that invited consumers to download software onto their computers thatasked them to “journal your shopping and purchasing behavior” may be indicative of a larger trend

The New York Times primarily operates in the newspaper business, with ownership of The New York Times, International Herald Tribune, Boston Globe, and About.com. It competes for online advertising dollars with hybrid publications like News Corp.’s The Wall Street Journal as well as Internet-based outlets like Yahoo, Google and AOL.

Yahoo! Inc. and leading global information and measurement company, The Nielsen Company, have announced the launch of Brand Impact, a study aimed at quantifying the branding effectiveness of online advertising campaigns across Asia.