Archive for the 'Uncategorized' Category

Does advertising iPhone apps on iPhone apps work? (e-Consultancy)

Tuesday, December 2nd, 2008

Last week Barry Schwartz at Search Engine Roundtable trialled AdMob, the online advertising platform, where he blew $100 in half an hour, advertising an iPhone app. I asked him whether it worked out or not…

US newspaper ad sales fall a record $2 billion in 3rd quarter; online posts 2nd straight drop (Minneapolis-St. Paul Star Tribune)

Monday, December 1st, 2008

LOS ANGELES - U.S. newspaper advertising revenue collapsed by nearly $2 billion, or 18 percent, in the third quarter, according to the Newspaper Association of America, an industry group. Even online ad revenue made a small U-turn for the second quarter in a row.

Online companies ramp up advertising (WISH-TV Indianapolis)

Monday, December 1st, 2008

INDIANAPOLIS (WISH) - There is as much competition between online companies as there is between malls and stores and Cyber Monday is the day they hope they’ve lured consumers to their Web sites by the deep discounts they’ve been advertising.

INDONESIA: Online advertising expected to boom (AsiaMedia)

Monday, December 1st, 2008

Denpasar, Bali — Indonesia’s online media will gain a bigger share of advertising dollars in the next few years, an internet marketing expert said Thursday.

Land trust’s online auction site offers goodies (The Arizona Republic)

Monday, December 1st, 2008

The Desert Foothills Land Trust has an online auction that could ease the pain of holiday shopping.

Online shoppers jump the gun seeking bargains (San Francisco Chronicle)

Monday, December 1st, 2008

Online merchants are prepared for an onslaught of shoppers Monday, though no one is sure how many people will turn up or how much they’ll actually spend. Traditionally, the Monday after Thanksgiving - dubbed Cyber Monday by the National Retail Federation…

Guest comment: Can advertising prop up online retail growth this Xmas? (Netimperative)

Monday, December 1st, 2008

With online retail sales faltering this Christmas, Rob Gay, MD at eType, looks at how retailer’s can use advertising to monetise their inventory.

High-flying days over for online travel sites (Chicago Tribune)

Monday, December 1st, 2008

Web site traffic tumbles on steep decline in passengers Not only are Americans flying less as the economy tanks, they’re spending less time scouting the Internet for travel deals, creating an unprecedented drop in traffic for online travel agencies like Chicago-based Orbitz Worldwide Inc.

Calling All Aspiring Models! Southpole® Clothing Launches Their First Online Model Search (Business Wire via Yahoo! Finance)

Monday, December 1st, 2008

FORT LEE, N.J.—-Leading apparel company, Southpole®, has teamed up with social media advertising network, Brickfish®, to launch its first ever online model competition in search of male and female models to star in their 2009 advertising campaign.

Online retailers offer deals for Cyber Monday (AP via Yahoo! News)

Monday, December 1st, 2008

Online retailers are ramping up heavy-duty deals to turn skittish shoppers into buyers today during “Cyber Monday” — but even so, online sales are expected to be fairly flat after years of strong growth.