Archive for the 'Uncategorized' Category

Online ad market close to 100m

Tuesday, July 27th, 2010

A new report says total spending on online advertising in Ireland last year was 97.2m.

Online ads worth 100m in 2009

Tuesday, July 27th, 2010

The online advertising market was worth just under 100 million in 2009, representing 10 per cent of the overall advertising spend, according to a new survey.

LucidMedia Introduces Preemptive Brand Safety to Online Advertising Industry Through Demand-Side Platform (DSP)

Tuesday, July 27th, 2010

RESTON, Va.—-LucidMedia , a leading online advertising demand-side platform , today announced that it has deployed the industrys first preemptive brand safety capabilities, enabling advertisers and agencies to detect and anticipate inappropriate content on a real-time basis and in advance of purchasing media for display advertising campaigns.

NBC unveils combined online advertising platform

Monday, July 26th, 2010

NBC Universal on Monday unveiled an advertising network that pools together ad inventory for all of its 21 websites. The move means advertisers now can buy ads to target certain audiences, instead of by website. Advertising - NBC Universal - Online advertising - Website - Business

An Online Advertising Revolution

Monday, July 26th, 2010

RISMEDIA, July 27, 2010The time has come for usespecially those in real estateto seriously rethink online display advertising. Before deciding what this revolution should consist of, let us consider what we know. On the supply side, we know that the

NBC unveils combined online advertising platform

Monday, July 26th, 2010

NBC Universal on Monday unveiled an advertising network that pools together ad inventory for all of its 21 websites. The move means advertisers now can buy ads to target certain audiences, instead of by website. NBC Universal, a unit of General Electric Co.,… Advertising - Online advertising - Website - Business - NBC Universal

NBC unveils combined online advertising platform

Monday, July 26th, 2010

NEW YORK (AP) - NBC Universal on Monday unveiled an advertising network that pools together ad inventory for all of its 21websites. The move means advertisers now can buy ads to target certain audiences, instead of by website.

NBC unveils combined online advertising platform

Monday, July 26th, 2010

NEW YORK (AP) - NBC Universal on Monday unveiled an advertising network that pools together ad inventory for all of its 21 websites. The move means advertisers now can buy ads to target certain audiences, instead of by website. NBC Universal, a unit of General Electric Co., said its Universal Audience …

Online games lift Sohu’s 2Q net income by 10 pct

Monday, July 26th, 2010

Chinese Web portal Sohu.com Inc. said Monday its second-quarter net income rose 10 percent as online advertising and games revenue jumped. Sohu - Net income - Online advertising - Video game - Games

NBC unveils new online advertising platform, pools ad inventory from its 21 websites

Monday, July 26th, 2010

NEW YORK - NBC Universal on Monday unveiled an advertising network that pools together ad inventory for all of its 21 websites. The move means advertisers now can buy ads to target certain audiences, instead of by website.