Archive for the 'Uncategorized' Category

ASA acts on Twitter advertising

Thursday, September 2nd, 2010

Regulator to monitor social media marketing The UK’s advertising regulator will increase its oversight of online marketing, scrutinising how companies advertise on their own websites as well as social sites such as Facebook and Twitter.

Understanding how the UK advertising watchdog can go about removing PPC ads?

Thursday, September 2nd, 2010

The Advertising Standards Authority (ASA) in the UK is extending its powers to cover all online marketing and advertising from March 1st 2011.

Rubicon Project: Q2 Advertising Grows

Wednesday, September 1st, 2010

Los Angeles-based Rubicon Project, the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Rubicon, which has been issuing quarterly reports on ad trends, said that it believes that 2010 is “shaping up to be the …

Advertising Standards Authority to regulate online ads

Wednesday, September 1st, 2010

The Advertising Standards Authority (ASA) has been granted new powers toregulate all online adverts in a move that will put increasing pressure on website owners and advertisers.

UK Regulator to Expand Supervision Over Online Ads

Wednesday, September 1st, 2010

The U.K.’s advertising regulator will increase its oversight of online marketing, scrutinizing how companies advertise on their own Web sites as well as social sites such as Facebook and Twitter.

Advertising watchdog moves online

Wednesday, September 1st, 2010

The Advertising Standards Authority (ASA) is extending its remit to cover the online realm.

Advertising Standards Authority extends remit to cover all online ads

Wednesday, September 1st, 2010

The Advertising Standards Authority (ASA) is extending its digital remit to include all marketing communications online in all sectors regardless of an organisation’s size.

Advertising regulations extended to cover websites

Wednesday, September 1st, 2010

Full advertising regulations are to be extended to retailers’ own websites and online areas like Twitter and Facebook, it was announced today.

Online ads poised to hit B13.5bn in 2011

Tuesday, August 31st, 2010

Online advertising, particularly on social networking media, is projected to rise to 15% of total ad spending next year, says Thomas Idea, a digital marketing specialist.

Advertising Standards Authority gets online power

Tuesday, August 31st, 2010

The Advertising Standards Authority (ASA) is extending its remit to cover the online realm. It means that online marketing and ads will, from 1 March 2011, be subject to the same strict advertising rules as traditional media.