MARKETING BOOST: Foodmakers are squeezed right now because of high commodity prices, but they’re planning boosts in advertising this year. It comes as they’re raising prices and in some cases shrinking products as a way to recoup these high costs.
MILWAUKEE - Foodmakers may be worried about higher costs for key ingredients, pushing through price increases and still maintaining their profits. But for big names like Sara Lee, Kraft and others, these slim times don’t mean doing away with their advertising budgets.
Mike Telesco joined Stand Advertising in February 2002 as creative director.
NEW YORK - Microsoft was getting mostly negative reviews online for the first installment of its $300 million advertising campaign featuring comedian Jerry Seinfeld, meant to rebuff Apple’s commericials that depict the PC software giant as uncool.
No soup for Microsoft? The software giant’s new ad starring Jerry Seinfeld has drawn largely negative reviews online after premiering Thursday night during NBC’s broadcast of the National Football League’s season kickoff game. The ad was the start of a highly anticipated $300 million advertising campaign that Microsoft is launching in attempt to rebuff Apple’s popular TV commercials, which have …
Online video advertising is going to grow at a breakneck pace in the near future offering plenty of opportunities to online independent publishers looking forward to create additional revenue channels to their present content lineup.
Online video advertising is going to grow at a breakneck pace in the near future offering plenty of opportunities to online independent publishers looking forward to create additional revenue channels to their present content lineup. Photo credit: Cornishman Thanks to this exhaustive report on the state of the network just published by LiveRail, it becomes evident how a confusing array …
Mixpo, an online video advertising company dedicated to serving the local small and medium-size business (SMB) market, today announced that it has signed agreements with five locally focused media publishers, including: pioneering local online news sites Crosscut, Sun Valley Online and Pegasus News; ITZ Publishing, an online publishing consultant for newspapers across the US, and KGORadio.com, …
SEATTLE—-Mixpo, an online video advertising company dedicated to serving the local small and medium-size business market, today announced that it has signed agreements with five locally focused media publishers, including: pioneering local online news sites Crosscut, Sun Valley Online and Pegasus News; ITZ Publishing, an online publishing consultant for newspapers across the US, and …
Senator Barack Obama’s campaign ran a more sophisticated online operation during the first six months of 2008 and Obama leads Senator McCain in site visitors, candidate searches, and display ads, while the McCain campaign leads in video views, according to a study from comScore Ad Metrix. read more