Local online advertising is still considered a largely untapped market, but BIA/Kelsey expects that to change over the four years. The researcher is forecasting for local online ad revenues to reach $42.5 billion by 2015, nearly twice 2010’s $21.7 billion, for a compound annual growth rate of 14.4 percent.
Yahoo! Inc. and leading global information and measurement company, The Nielsen Company, have announced the launch of Brand Impact, a study aimed at quantifying the branding effectiveness of online advertising campaigns across Asia.
DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/210ca6/the_global_online) has announced the addition of the “The Global Online and Mobile Advertising Industry Outlook” report to their offering. Business Insights’ portfolio of technology management reports is designed to help you make well informed and timely business decisions …
Yahoo! Inc. and leading global information and measurement company, The Nielsen Company, have announced the launch of Brand Impact, a study aimed at quantifying the branding effectiveness of online advertising campaigns across Asia.
CANBERRA has warily approved the online ad industry’s plan to create guidelines for people to opt out of online behavioural advertising.
STANDARDS that will measure branding effectiveness of online advertising campaigns across Asia will soon be available as companies have increasingly turned to the Internet to reach customers. read more
Glam Media Inc., a provider of online-advertising services targeting women, has acquired Canadian ad company BBS Media , expanding its business into new international markets.
Yahoo! Inc. and leading global information and measurement company, The Nielsen Company, have announced the launch of Brand Impact, a study aimed at quantifying the branding effectiveness of online advertising campaigns across Asia.
New media share and spending figures from the IAB and ASA show online relentelessly gaining ground. read more
Advertising dollars pumping through the country’s websites are out-performing turnover in the more traditional media of radio and magazines for the first time.