Pocket-lint posted an interesting story on augmented reality (AR) use in online retail and advertising. The technology that has been deemed a “gimmick” in the past is expected to bring in $1.5 billion in global revenues from AR applications by 2015. Advertising is now using AR to promote things from movies and cars to food and watches. The technology uses cameras and “augments” the user’s …
Continuously Updated Reach and Frequency Measurement Enables In-Campaign Optimization and Post-Campaign Assessment
After one month at Time Inc., Randall Rothenberg returns to the Interactive Advertising Bureau.
(Crain’s) — The nation’s largest newspaper and local TV companies have created a new system to sell online advertising in a private exchange, part of a growing shift by publishers to take control over the digital ad-buying process in an attempt to raise ad rates.
Advertising on Facebook may not deliver actual customers, but it’s a good way for your business to plant that seed of interest
Casale Media Expands Presence at Online Advertising and Digital Media Conferences in Spring 2011
At a friend’s home a few weeks ago, I watched his three-year old son quite happily knock down tower
Venture capitalists are plowing money into companies that help target online advertising, despite public concern about privacy and potential government restrictions.
Scores significant improvements in Campaign Visualization and Delivery Optimization New York, NY (Vocus/PRWEB) February 23, 2011 Maxifier announced today that the Pittsburgh Post-Gazette has implemented Maxifier’s campaign optimization and advertising intelligence platform for its website, post-gazette.com. Averaging more than 2.9 million unique users and more than 43 million page views per …
BMI Elite has expanded their presence in the online advertising industry through its strategic acquisition of Accelerize Lead Generation, (http://www.accelerize.com) ,a division of Cake Marketing (http://www.cakemarketing.com) , is an Internet marketing and customer acquisition company focused on the development of performance-based marketing …