Having spent the last few months educating businesses about their Self-Regulatory Program for Online Behavioral Advertising, the DMA has today announced it will now begin monitoring and enforcing their members’ interest-based advertising efforts. Their tough-talking announcement threatens to expose any advertiser who doesn’t comply.
Google retains a massive vice-grip on the online advertising industry, continuing to grow despite the “threat” of Facebook’s enormous user base. While much of Google’s success can be routed back to their two-thirds majority for search share, there’s little doubt that other Google properties — Blogger, YouTube, Picasa, etc. — are making a valuable contribution. [...] Check out the SEO Tools guide …
Yodle, a leader in local online advertising, announced another stellar year of growth in 2010. The company reached a major milestone of 10,000 local business customers this past year, a 70% increase over 2009 and nearly three times the 26% industry growth rate, according to industry analyst BIA/Kelsey.
Some of the stories people are talking about this morning:
Triangle-based ChannelAdvisor reports record e-commerce sales over the holidays and for 2010.
Local Internet Directories Assist Advertising Agencies to get more clients to their website (PRWeb January 30, 2011) Read the full story at http://www.prweb.com/releases/DeclareMedia/Online-Directories/prweb8099574.htm
While fake cost-per-click rates declined in the fourth quarter, a new form of impression inflation has emerged, finds online advertising audit firm.
Is the future of online advertising one of incredibly targeted advertising based on your interests, online activities and Facebook “likes,” or is it one dictated by robust privacy controls that keep those details out of the hands of marketers?
Free Online Session will Provide Useful Insights for Investors, Marketers and Entrepreneurs in this Rapidly Evolving Sector
Tina Traster – When Doug Stevenson headed e-commerce at AOL Europe in the late 1990s, matching online advertising with the appropriate content involved lots of time-consuming manual steps for his technology team. “It was an inefficient system,” he said. “I thought there must be a way for technology to do this better.” To that end, Mr. Stevenson, along with former AOL Europe e-commerce manager …