Advertiser Blog

Election, Budget 2011 initiatives may drive spending.

PacWest Funding’s CEO watched in late 2007 as rival mortgage brokerages, banks and collaborators collapsed under the weight of the declining housing market.

Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or online-only, have involved humor. As an audience, consumers most enjoy being entertained instead of pitched, and so appealing to them emotionally can lead to further engagement with your product in …

Dec. 30 (Bloomberg) — Rory Maher, an analyst for Hudson Square Research, talks about Google Inc. and Yahoo! Inc., and the outlook for online advertising. Maher speaks with Deirdre Bolton on Bloomberg Television’s “InsideTrack.”

This may go down as the year that social networking trumped searching as America’s favorite online pastime.

The firm that made its name through its work with the Obama campaign comes into the WPP fold without key Obama team online ad staff.

Groupon, a three-year-old online local advertising company, said on Thursday it raised $500 million as part of an effort to generate $950 million in financing.

Blue State Digital, the interactive ad shop best known for managing then-candidate Obama’s online advertising efforts, has been acquired by WPP Digital, the investment arm of the ad holding company.

Celebrating 11 years in the online wedding industry with a super special advertising promotion for wedding vendors.

Despite government efforts, young gamers still flock to internet cafes. read more