Archive for August, 2010

Google buys Angstro to boost social offerings

Monday, August 30th, 2010

Google Inc.’s acquisition of startup Angstro shows the online search leader is working to boost its social network offerings as it tries to compete with Facebook Inc. in that market.

Time Warner Cable spent $1.44 mln lobbying in 2Q

Monday, August 30th, 2010

Time Warner Cable Inc. spent $1.44 million in the second quarter to lobby the federal government about targeted online advertising and other issues, according to a disclosure report.

Online Marketing – How Times Have Changed

Monday, August 30th, 2010

If you pay attention at all, it’s easy to see how the economic crisis has reached into our everyday lives. Businesses with an online presence are going through a consumption crisis. Faced with current, real issues and future, theoretical issues, business owners and consumers are taking two distinct attitudes: no consumption or over consumption. Save [...] Check out the SEO Tools guide at Search …

Growth Clicking Along for Online Advertising Firm

Monday, August 30th, 2010

CORP FOCUS: ValueClick has made a strategic acquisition that hopes to boost its display online advertising business amid other changes

Online entrepreneurs in web of success

Sunday, August 29th, 2010

STARTING an online business has delivered more than just financial benefits for several successful Australian entrepreneurs.

Teens too young to ‘like’ Facebook ads, says suit

Sunday, August 29th, 2010

KSAN FRANCISCO – A new lawsuit says Facebook should require teenagers to get parental permission before hitting a “Like” button endorsing online advertising at the social networking website.When Facebook members click on “Like”…

‘Advertising needs to be socially creative’

Sunday, August 29th, 2010

For long advertisers have bombarded us with TV and print ads that we sat politely and consumed. But as the world turns more ‘social’ — because of the Facebooks, Orkuts, YouTubes and Twitters of the world — we are breaking out of the passive-participant mould. The consumer is reacting and influencing others’ opinions. This throws up challenges for marketers and advertisers. Lucy Jameson …

Technology › Expenditure on online advertising overtakes newspaper ads in 2009

Saturday, August 28th, 2010

Online advertising expenditure by businesses in Japan in 2009 rose 1.2% from a year earlier to 706.9 billion yen, overtaking newspaper advertising for the first…

The Online Video Debate: Size Versus Quality

Saturday, August 28th, 2010

Editor’s note : The following guest post is by Ashkan Karbasfrooshan, the CEO of WatchMojo , a producer and distributor of premium video content. Last week, Erick posted an article on TechCrunch titled “Industry Insiders Say Online Video Advertising Is Reaching A ‘Frenzy Point.’” It was a surefire way to get online video entrepreneurs excited, right? Not so fast. The article quoted two CEOs of …

Print & Online Ads

Saturday, August 28th, 2010

About Classified Advertising Classified advertising is one of the best ways to reach local shoppers, and newspapers and newspaper websites are the go-to source for classifieds. The Dispatch offers two ad types: free online-only ads and paid ads that appear in our print edition.