Advertiser Blog

Online advertising, particularly on social networking media, is projected to rise to 15% of total ad spending next year, says Thomas Idea, a digital marketing specialist.

The Advertising Standards Authority (ASA) is extending its remit to cover the online realm. It means that online marketing and ads will, from 1 March 2011, be subject to the same strict advertising rules as traditional media.

Despite stalled economic recovery, online display advertising has shown impressive vigor in 2010, according to a new report issued by the yield optimization firm the Rubicon Project.

WINTER PARK, Fla.–(BUSINESS WIRE)–Guard Dog Inc. (Pink Sheets: GRDO) today announced the re-launch with Commission Junction. A new combination to Guard Dog’s online presence will be a much more flexible product line including the ‘Essential’ protection program and a very aggressive payout program. Commission Junction, a ValueClick company, is a global leader in the online advertising channels …

Grand and bold declarations about the demise of online advertising — and the web itself — get all the attention. But two recent ads serve as countermeasures to the gloom: hackers are calibrating online advertising to serve their own specific needs.

The Marshall Convention and Visitors Bureau approved an new online hotel booking engine for the www.visitmarshalltexas.org site during its regular meeting Monday afternoon at City Hall.

AdShuffle® , the creators of the DIY online advertising platform AdShuffle EasyPayâ¢, today announced the launch of AdShuffle Exchange⢠, a real-time auction bidding ad platform that seamlessly integrates with the AdShuffle architecture.

LOS ANGELES—-the Rubicon Project, the advertising technology company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the second quarter of 2010, along with insights into what’s next for the digital ad landscape, in the tenth installment of its Online Advertising Market Report series.

Dr John Bear, a world renowned authority on online degrees, advises how to spot the bogus degrees.

Kate E. Wilcox, a senior Marketing major and Economics minor at Oswego State University, has joined Chirello Advertising this fall as an intern, it was announced by Steve Chirello, agency owner. “A native of York, Kate will be working on research and campaign ideas for our clients in the retail, financial and business-to-business arenas,” Chirello said. [...]