NEW YORK—-Leading online video advertising company ScanScout today announced the availability of purely cost-per-engagement ad units within pre-roll ads, an industry first. While video networks have long offered CPE units within banners and alongside video streams, ScanScout is the first to offer CPE units in pre-roll, within the video streams themselves.
Google launched a new advertising format for online merchants. The new format is based on the product extensions on Google.com, but in Product Search, users will see products and prices without having to click on a “plusbox” to expand the ad.
TV advertising trends remain so strong in the U.S. that Barclays Capital on Thursday raised its 2010 TV forecasts despite modestly lowering total ad spending estimates.
Global online advertising spending will reach $61.8 billion by the end of this year, a 2% increase from 2009, according to data released July 28 by eMarketer.
Global spending on online advertising is expected to rise by 12 percent this year, continuing a steady upward trend, according to a report issued Wednesday by advertising and marketing research firm EMarketer.
HONG KONG, CHINA and VANCOUVER, BRITISH COLUMBIA–(Marketwire – July 28, 2010) – IAS Energy, Inc. (PINK SHEETS:IASCA) (the “Company”) is pleased to announce that Power Telecom’s (60% owned by IAS) Video1314.com has signed and is starting its advertising agreement with Guru Online’s Maximizer advertising program.
DMGT, the owner of the Daily Mail titles, saw online advertising surge in its third quarter. Related Stories New guide to tourist rights is published FSA hit out with third fine in Northern Rock debacle Anglo Irish set to unveil Quinn takeover strategy Most customers will see policy value increase, says Standard Life Banks still failing to come clean on interest
DMGT, the owner of the Daily Mail titles, saw online advertising surge in its third quarter. Related Stories Half of Irish firms suffer serious fraud
Metrics for online ads tell companies exactly how much you’re ignoring them. They don’t like it, and so information makes online ads less valuable. Advertising – Online advertising – New York – Los Angeles Times – Web banner
A new report says total spending on online advertising in Ireland last year was 97.2m.