Archive for June, 2010

Online Video: More Closely Watched All the Time

Tuesday, June 29th, 2010

At the dawn of online time, the Internet was something you’d read. Now, increasingly, it’s something you watch. Video of all sorts is becoming a crucial part of the online experience, especially for younger people.

Save Our Water Launches Online Ad Campaign

Tuesday, June 29th, 2010

SACRAMENTO, CA–(Marketwire – 06/29/10) – California’s largest statewide water conservation program, Save Our Water, unveiled a new online advertising campaign today. The Web ads are based on the public education program’s summer campaign, Real People, Real Savings, and feature everyday Californians who are saving water inside and outside their homes. The three online ads are: “Impress,” which …

Grocery Shopping Network Receives Patent for Displaying Product Varieties Online

Tuesday, June 29th, 2010

MINNEAPOLIS—-Grocery Shopping Network, Inc. , a leader in technology and advertising solutions for retail grocers, is pleased to announce today that it has been awarded a patent from the United States Patent and Trademark Office for Product Variety Information which includes GSNs processes for displaying product varieties from weekly ads, circulars, and flyers displayed online.

Jarvis Coffin: All Advertising is “Somewhat Subliminal,” Not Just Banners

Tuesday, June 29th, 2010

As suitable follow-up to the tribute offered in this space to the creative banner winners at the Cannes Lions International Advertising Festival last week comes…

Online ads need standards

Tuesday, June 29th, 2010

US body says time to raise the bar Online advertising methods and terminology should be standardised to help advertisers and publishers navigate the complex internet advertising process, US trade body the Interactive Advertising Bureau (IAB) has said. Free On-Demand Webcast – Virtualizing the Hard Stuff

Marketing and Advertising Executives Forecast Uptick in Third-Quarter Hiring

Tuesday, June 29th, 2010

The employment outlook for marketing and advertising professionals is looking up for the coming quarter, according to The Creative Group Hiring Index for Marketing and Advertising Professionals.

US ad body publishes good practice guidelines for online ads

Tuesday, June 29th, 2010

Online advertising methods and terminology should be standardised to help advertisers and publishers navigate the complex internet advertising process, US trade body the Interactive Advertising Bureau (IAB) has said.

Metacafe Reveals Consumers Increasing “Entertainment Time” Online

Tuesday, June 29th, 2010

18 to 24 Year Olds Led Increase in Weekly Online Video Viewership, Raising the Value of Online Video Advertising

Your online photos could be product placements

Tuesday, June 29th, 2010

Udorse attempts to tap into our fame- and shopping-obsessed culture, already supported by social networks such as Facebook and reality television. Facebook – Social network – Reality television – Online Communities – Arts

Advertising watchdog dismisses ‘ginger’ whingers

Tuesday, June 29th, 2010

Being a redhead is not a disability and it is not unethical to laugh at the expense of one, advertising watchdog rules.