Adneedle, the new online advertising marketplace, introduces an innovative way for advertisers to create and manage campaigns and target local audiences using its proprietary G.U.T. (Geo User Targeting) technology. Groups as specific as new grandparents, owners of Volkswagens or purchasers of Advil can be pinpointed, targeted and retargeted, ensuring that advertising dollars are spent in the …
Forbes Media is buying the online news start-up True/Slant, marrying two companies with vastly different approaches to journalism and publishing.
So, I’m a couple paragraphs into this Dan Walters’ column on a coalition of education groups filing suit in Alameda County to declare California’s public school system unconstitutional when…
Adneedle, the new online advertising marketplace, introduces an innovative way for advertisers to create and manage campaigns and target local audiences using its proprietary G.U.T. (Geo User Targeting) technology. Groups as specific as new grandparents, owners of Volkswagens or purchasers of Advil can be pinpointed, targeted and retargeted, ensuring that advertising dollars are spent in the …
ChinaNet Online Holdings, Inc. (NYSE Amex: CNET) (“ChinaNet” or the “Company”), a leading full-service media development, advertising and communications company for small and medium-sized enterprises (SMEs) in the People’s Republic of China (“China”), today announced its Board of Directors has elected Mr. Kai Chu as Chief Operating Officer and Secretary of the Company, effective May 12, 2010. Mr …
WebVisible ( www.WebVisible.com ) today launched a nationwide contest and a new original Web video series both calling attention to the still-vast divide that separates consumers looking for local products or services and the very businesses theyre seeking. read more
It is believed that online advertising is still largely undervalued for branding. The Internet is still disproportionately used for direct-response advertising.
The IAB released its numbers yesterday and here are some highlights:Q1 total spend was up 12.31 per cent over Q1 2009 (excellent!) but also “…online advertising is now over 10 per cent of all domestic media spend, with all other…
Forbes Media is buying the online news startup True/Slant.
7Mainstreet (http://www.7mainstreet.com), the online directory that connects businesses to consumers, signed a non-exclusive agreement with Anderson Directory Sales, a major seller of national print directory advertising. Under the sales and marketing agreement, Anderson will serve as one of 7Mainstreets sales and marketing arms for the print directory market and as a …