Advertiser Blog

International advertising giant, Dada SpA, with over 35 million unique monthly visitors across its web properties, recently launched Simply.com in the UK . Simply is an online advertising platform which offers advertisers and website owners an easier way to advertise online by optimising customers ad campaigns’ for them based on real-time feedback using both behavioural and contextual ad …

Online advertising in Britain grew 4.2 percent in 2009, outperforming the overall UK market albeit at a much lower rate than in 2008, helped by demand for paid search and video ads, a report showed on Tuesday.

GEOGRAPHY LESSON: If you’re touting a product on the Internet, you may want to pay as much attention to your target consumers’ zip code as their online activity.

Online retailer NYCBlanks.com has reached a settlement with American Apparel Inc. after the consumer brand manufacturer accused the company of selling unembellished American Apparel garments.

Greystripe’s newest iFlash ad formats allow advertisers to deliver their existing Flash creatives on the iPhone and iPad; Results show iFlash outperforms web advertising (PRWeb Mar 30, 2010) Read the full story at http://www.prweb.com/releases/2010/03/prweb3807214.htm

Consumers are more likely to read and act upon online advertising than they were a year ago, according to the second year of an Opinion Research Corporation consumer preference survey sponsored by Adfusion, an article-based advertising network and division of ARAnet.

*New Ethics Breach: The Indy News Guild officers and stewards have asked Star editorial NOT to allow any of our journalists’ work to be reused without their authorization as part of any in-house marketing or advertising campaign. This happened with disastrous results last week.

Rupert Murdoch’s News Corporation will start charging readers for online access of general news content.

BEIRUT: A survey by consulting firm Value Partners and media services company Zenith Optimedia estimated total advertising revenues in Lebanon at $225 million in 2009, accounting for 5 percent of aggregate ad revenues in the Arab world, as reported by Lebanon This Week, the economic publication of the Byblos Bank Group. It forecast

The EGC Group is proud to accept eight Educational Advertising Awards for the creative development of outdoor, online and print advertising for three of the agency’s academic clients—Briarcliffe College, the Culinary Academy of Long Island and the Star Career Academy.