Archive for February, 2010

UBM buys online games ad agency (ShareCast)

Tuesday, February 23rd, 2010

LONDON (SHARECAST) – Business publisher United Business Media (UBM) has snapped up online banner advertising agency Game Advertising Online.

Introducing AdWords Advantage Online Summit: Takes Pain Out of Google AdWords Pay Per Click Advertising (PRWeb via Yahoo! News)

Tuesday, February 23rd, 2010

The AdWords Advantage Online Summit (http://www.adwordsadvantage.com) is the first online training event designed to teach Google AdWords advertisers how to increase their profits.

UBM TechWeb Game Network Announces Acquisition of Game Advertising Online (PR Newswire via Yahoo! Finance)

Tuesday, February 23rd, 2010

The UBM TechWeb Game Network, a division of London-headquartered United Business Media and the organizers behind the Game Developers Conferences®, the double Webby Award-winning Gamasutra.com website, and the award-winning Game Developer magazine, has announced a key acquisition expanding its services to game creators and gaming website publishers, adding the online game advertising network …

Miami Herald Stops Soliciting Donations Online (ABC News)

Monday, February 22nd, 2010

Miami Herald stops soliciting donations from online readers; unclear how much money raised Miami Herald – United States – Florida – Miami-Dade – People

ICAP Ocean Tomo to Auction Search Engine and Online Advertising Technology at Upcoming Live Auction March 25th in San … (Business Wire via Yahoo! Finance)

Monday, February 22nd, 2010

CHICAGO—-ICAP Ocean Tomo, the intellectual property brokerage division of ICAP plc , will offer for sale a patent portfolio of search engine and related online advertising technology at its upcoming Live Auction March 25th in San Francisco.

IAB Unveils “An Interactive Television Advertising Overview” (Business Wire via Yahoo! Finance)

Monday, February 22nd, 2010

CARLSBAD, Calif.—-Today, the Interactive Advertising Bureau announced the release of “An Interactive Television Advertising Overview,” the latest in its series of comprehensive Platform Status Reports aimed at educating marketers, agencies and publishers on the state of interactive advertising platforms.

CIPA Named Google’s Canadian Online Pharmacy Verifier (redOrbit)

Monday, February 22nd, 2010

WINNIPEG, Manitoba, Feb. 22 /PRNewswire/ — The Canadian International Pharmacy Association (CIPA) has been awarded the important role for accrediting online pharmacy advertisements in Canada by Google AdWords.

Auditude Announces Online Video Advertising Partnership with Comcast Interactive Media (Business Wire via Yahoo! Finance)

Monday, February 22nd, 2010

PALO ALTO, Calif. & PHILADELPHIA—-Auditude, a leading video advertising management and monetization platform, today announced that it has partnered with Comcast Interactive Media to manage and serve CIM’s video advertising across its websites including Fancast, Fancast XFINITY TV and Comcast.net.

Jack Myers: Agency and Advertiser Execs Rank Aol #1 Quality Online Sales Organization and Name Google, Yahoo! and … (The Huffington Post)

Monday, February 22nd, 2010

Google, Yahoo! and Federated Media were named winners of the Interactive Advertising Bureau Annual Sales Excellence Awards at the annual IAB Conference being held this…

Neural Advertising: How What We Hear Affects Us (Time.com via Yahoo! News)

Monday, February 22nd, 2010

Neural Advertising: The Sounds We Can’t Resist