Advertiser Blog

comScore , a leader in measuring the digital world, today announced that Microsoft Advertising will use the comScore Audience Advantage⢠platform to help consumer packaged goods advertisers in the U.S., including Campbell Soup Company and Alberto Culver, reach their desired audiences across Microsoft’s online properties, such as MSN and Windows Live.

Neudesic Media Group which manages over 325 million impressions per month in the technology vertical announced today that it has been awarded a new advertising contract with PriceSpider.com.

Burbank-based Steamboat Ventures, the venture capital firm backed by Walt Disney Co., has invested in a Chinese provider of online advertising. According to Beijing-based Yoyi Media, it received a Series A investment on undisclosed size from Steamboat Ventures and Gobi Partners. Yoyi Media provides targeted advertising and demographics to Chinese web sites. Steamboat has offices in Shanghai and …

MALAYSIA’S small businesses can now pay for advertising on Google’s search result pages using online payment systems of local banks, a move that lets them do marketing faster.

MALAYSIA’S small businesses can now pay for advertising on Google’s search result pages using online payment systems of local banks, a move that lets them do marketing faster. Previously, customers who did not want to use credit cards, could only pay via international bank transfers which consume a lot of time. Google head of marketing for Southeast Asia Derek Callow said customers could start …

What is real-time online ad bidding ? Is this really an additional opportunity for web publishers to better monetize their ad inventory ? Photo credit: Cornishman and Ljupco Smokovski – Mashed-up by Robin Good Real-time bidding is a new , emerging feature of online advertising optimization technologies aimed at increasing the value of ad impressions by targeting users dynamically and on an …

Docstoc, the online document-sharing service aimed at small business users, is expanding the online store is it opened last summer to bring in individuals. The new service augments the partner marketplace, which is mainly intended for larger publishers in the small biz, legal and real estate markets, as well as the advertising DocStoc runs on the free section of the site, CEO Jason Nazar told …

CHICAGO—-First graph, second sentence of release dated February 22, 2010, should read: The portfolio includes 6 U.S. patent applications and 14 non-US patent applications .

The UBM TechWeb Game Network — the organizers behind the Game Developers Conferences, the double Webby Award-winning Gamasutra.com website, and Game Developer magazine — has announced a key acquisition expanding its services to game creators and gaming website publishers in the form of online game advertising network Game Advertising Online (GAO). The ad network, which has been running since …

BUDD LAKE, N.J.—-CoolerAds, the industry-leading local online advertising platform for community newspapers and their local advertisers, announces the launch of its new online advertising business tools for small and medium sized businesses in more than 1000 cities nationwide.