ASIAN consumers are becoming more open to digital and mobile advertising and online commerce, says Universal McCann (Malaysia) chief executive officer Prashant Kumar.
WASHINGTON — Bill Warren founded an early online job board in the 1990s, helped kick-start an industry and was president of Monster.
Bill Warren founded an early online job board in the 1990s, helped kick-start an industry and was president of Monster.com, one of the leading Internet career sites. But these days he’s not very happy with the results.
While the proven negative health consequences of smoking and tanning are undeniable, tobacco and indoor tanning advertisers would like consumers to think otherwise. In fact, a new study comparing the tactics used in advertising tobacco and indoor tanning products found several similarities in how these two industries market unhealthy products. In the report entitled, “Comparison of advertising …
Digital Adwise is a brand new set of cutting edge in-school teaching materials for primary schools which teach children to recognise and think about the ads they see online. They are free for all schools.
Hulu investor Providence Equity Partners is pumping $50 million into a new online video company set up by Chinese Internet search giant Baidu . The news comes roughly 7 weeks after Baidu confirmed plans to established a new independent company to provide licensed, advertising-supported online video content to Chinese Internet users.
Baidu, Inc. , the leading Chinese language Internet search provider, today announced that Baidu and Providence Equity Partners have signed an agreement pursuant to which Providence will invest $50 million in Baidu’s new online video company to develop an advertising supported online video business providing premium licensed content in China.
New data from the Newspaper Association of America found that local newspaper websites were more credible and informative than all other online sources. Even advertising on local newspaper websites was deemed more trustworthy.
Bill Warren founded an early online job board in the 1990s, helped kick-start an industry and was president of Monster.com, one of the leading Internet career sites. But these days he’s not very happy with the results.
While the proven negative health consequences of smoking and tanning are undeniable, tobacco and indoor tanning advertisers would like consumers to think otherwise. In fact, a new study comparing the tactics used in advertising tobacco and indoor tanning products found several similarities in how these two industries market unhealthy products.