Advertiser Blog

For the most part, online video has been much less ad-heavy than television programming. It is this very fact that has likely been a large part of the medium’s popularity. Things may be changing, however. According to Advertising Age, Nielsen is planning on making data available about the viewing of commercials that run in particular shows , whether they are viewed on TV or online. The data …

This entry was posted on Monday, February 8th, 2010 at 9:26 am and is filed under Uncategorized. You can subscribe via RSS 2.0 feed to this post's comments. Both comments and pings are currently closed.