Archive for January, 2010

Technology › Dentsu to acquire U.S. online marketing firm Innovation Interactive (Japan Today)

Tuesday, January 26th, 2010

Dentsu Inc said Tuesday its U.S. unit has struck a deal to buy out online advertising services firm Innovation Interactive LLC in the spring or…

Politicians see limitless advertising online (ABS-CBNNEWS.com)

Tuesday, January 26th, 2010

Lilimitahan na ng Comelec ang mga political ads ng mga kandidato sa pagsisimula ng official campaign period dalawang linggo mula ngayon. Yun nga lang, ayon sa Comelec, posibleng may lusot pa rin ang mga kandidato dahil hindi pa sakop ng mga patakaran ang internet advertising. Nagpapatrol, Ryan Chua. TV Patrol World, Martes, Enero 26, 2010  

Drax Power Purchases Applicant Tracking Software Bond Talent to Reduce Recruitment Advertising Costs By 40% (ITNews)

Tuesday, January 26th, 2010

WORTHING, England, January 26 /PRNewswire/ — – Bond Talent Purchased to Provide Applicant Tracking Software, Online Recruitment Portal and Talent Pool Functionality to Reduce Time and Cost per Hire Drax Power Limited, which owns the largest coal-fired power plant in the UK, has purchased Bond Talent ( http://www.bondtalent.com/index.asp?showussite=0 ) – the online …

Adap.tv Names Online Advertising Industry Veteran Toby Gabriner as President (PR Newswire via Yahoo! Finance)

Tuesday, January 26th, 2010

Adap.tv, creators of OneSource, the open and universal platform that provides publishers, advertisers and ad networks with a one-stop, end-to-end video ad management platform, today announced the appointment of Toby Gabriner as President.

Pre-teens exposed to online alcohol advert (Publican)

Tuesday, January 26th, 2010

Health group Alcohol Concern has urged drinks companies to drop ‘retargeting’ techniques to protect children from alcohol adverts. ‘Retargeted advertising’ appears to online users from companies whose websites they have visited in the past.

Borrell Conference Agenda is a “Who’s Who” in Local Online Media Advertising (PRWeb via Yahoo! News)

Tuesday, January 26th, 2010

Borrell announces more than 50 speakers for its 2010 Local Online Advertising Conference, and the lineup represents a “Who’s Who” in the local online advertising space.

Rubicon Project: Online CPMs Up 34 Percent In Q4 (socalTech.com)

Monday, January 25th, 2010

Los Angeles-based Rubicon Project, the online ad optimization firm, said today that its analysis finds that online spending in Q4 of 2009 was up, resulting in an increase in CPMs by 34%. The firm–which has been running its own series of reports on the online advertising market–attributed the increase in CPMs to holiday ad spending, as well as interesting in celebrity news topics. Rubicon said …

AOL buys online video company StudioNow for $36.5M (AP via Yahoo! News)

Monday, January 25th, 2010

AOL Inc. said Monday that it is boosting its ability to create Web videos by paying $36.5 million for StudioNow Inc., a Web site that lets companies buy custom-made online videos from a network of freelance filmmakers.

AOL Buys Online Video Company StudioNow for $36.5M (ABC News)

Monday, January 25th, 2010

AOL buys online video creation manager StudioNow for $36.5 million AOL – Access Providers – Business – Member Help and Advice – Disks

Online advertising pushed (Sun Star)

Monday, January 25th, 2010

AN ONLINE advertising network has encouraged Cebu-based industries to engage in online advertising to become fully competitive in today’s digital environment. read more