NEW YORK – McClatchy’s fourth-quarter earnings offered a snapshot of the troubles facing newspapers on the Web. The publisher’s online advertising revenue was up a promising 14.9 percent over the prior-year quarter and totaled $188 million in 2009. But overall ad revenue dropped $426 million from the year before.
Can a little blue square save the online advertising industry from regulation? The Future of Privacy Forum hopes it will. The advocacy group created the icon (at right) to provide more information to consumers about the ads being served to them online.
In a continuing effort to fend off government regulation, the advertising industry will, today, add to its arsenal of self regulation tools.
After an anemic Q3 for The McClatchy Company’s online advertising revenues, the segment showed a lot more strength than it has during the previous year’s quarters. However, while the company was able to swing to a profit, its overall revenues remained in the doldrums, indicating that publisher of The Sacramento Bee will still have to struggle to maintain profitability, especially as it continues …
After an anemic Q3 for The McClatchy Company’s online advertising revenues, that segment showed a lot more strength in the publisher’s Q4 period. However, while the company was able to swing to a profit, its overall revenues remained in the doldrums, indicating that publisher of The Sacramento Bee will still have to struggle to maintain profitability, especially as it continues to wrestle with …
Batanga, Inc., the leading Hispanic-focused online media company based in Miami, Florida, today announced that Lynda Clarizio was appointed to the company’s board of directors. With broad experience leading one of the industry’s largest digital advertising platforms, Ms.
Yahoo Inc. moved further down the road to recovery in the fourth quarter as online advertising began to snap out of a year-long stupor to ease the Internet company’s long-running slump.
Jan. 26 (Bloomberg) — Yahoo! Inc. , owner of the second- most-used Internet search engine in the U.S., reported fourth- quarter sales that topped analysts’ estimates as the online advertising market showed signs of recovery.
Yahoo Inc. moved further down the road to recovery in the fourth quarter as online advertising began to snap out of a yearlong stupor to ease the Internet company’s long-running slump.
Yahoo’s financial slump eased in the fourth quarter as online advertising began to snap out of a year-long stupor.