Archive for January, 2010

VisitIndy.com to add online reservations (The Indianapolis Star)

Friday, January 29th, 2010

Travelers looking for hotels, restaurants and airfares to Indianapolis will have a new online resource to check out the city.

Citysearch Unveils CityGrid, a Content and Advertising Network for Local (PR Newswire via Yahoo! Finance)

Friday, January 29th, 2010

Citysearch LLC, an operating business of IAC , today unveiled CityGrid, the largest content and advertising network for local. Â CityGrid aggregates advertisers from multiple partners, enhances their listings’ content, and distributes them through a pay-for-performance ad engine to a large audience through partner websites. Â In December 2009, CityGrid aggregated more than 500K paying …

Consumer Awareness Project Focuses on Protecting Online Privacy (redOrbit)

Friday, January 29th, 2010

AT&T and Call For Action, a Consumer Help Organization, Announce Consumer-Oriented, Interactive Program on Online Privacy WASHINGTON, Jan.

Citysearch Unleashes CityGrid, A Massive Local Advertising And Content Network (TechCrunch)

Friday, January 29th, 2010

The momentum around local online advertising is growing, especially with the expansion of the Web to mobile devices and flowering of Geo-mobile apps which need a way to make money. Today, Citysearch is throwing its hat into the local advertising ring with the launch of CityGrid , a set of APIs which makes all of Citysearch’s local listings content and advertising available to other Websites and …

Google China Web Advertising Sales Fall on Exit Plan, CBN Says (Bloomberg)

Friday, January 29th, 2010

Jan. 29 (Bloomberg) — Google Inc. ’s plan to review its Chinese operations has led to a drop in online advertising orders in the country this month, China Business News reported , citing unidentified external sales agents for the U.S. company.

U.S. Advertising to Rise 3.5% in 2010, Barclays Says (Update1) (Bloomberg)

Thursday, January 28th, 2010

Jan. 28 (Bloomberg) — U.S. advertising sales may increase 3.5 percent this year as companies boost their national marketing spending, according to Barclays Capital.

Top Technology Agency LBi Atlanta Named Online Creative Agency for NYC-based TheLadders.com (dBusinessNews.com)

Thursday, January 28th, 2010

LBi Atlanta , a top marketing and technology agency, has been selected by TheLadders.com ( www.TheLadders.com ), the world’s leading online service for the $100k+ job market, to create online advertising and CRM email campaigns.

U.S. Advertising to Increase 3.5% This Year, Barclays Estimates (BusinessWeek)

Thursday, January 28th, 2010

U.S. advertising sales may increase 3.5 percent this year as companies boost their national marketing spending, according to Barclays Capital.

Marketing groups announce behavioral advertising identifier (BtoB Magazine)

Thursday, January 28th, 2010

New Yorkand#8212;Furthering industry efforts to ward off government regulation of behavioral online advertising, a coalition of marketing associations Wednesday unveiled a distinctive icon that will be displayed with ads that appear based on viewers’…

NHN Profit Rises 7.9% on Online Advertising, Games (Update1) (Bloomberg)

Wednesday, January 27th, 2010

Jan. 28 (Bloomberg) — NHN Corp. , owner of South Korea’s most-visited Internet search engine, posted a 7.9 percent gain in profit on higher sales from online advertising and games.