YellaWood Launches Bullish Building Products Campaign (Business Wire via Yahoo! Finance)

ABBEVILLE, Ala.—-Great Southern Wood Preserving, Incorporated , the nation’s largest producer of pressure treated pine under the YellaWood brand, today launched an integrated branding effort that utilizes a sweepstakes, television advertising, outdoor, point-of-sale, social media, two Web sites , pay-per-click advertising, online banner advertising, search engine optimization, and a unique …

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