Advertiser Blog

MILWAUKEE (AP) — Pepsi’s Super Bowl streak is over after a 23-year run.

Which ad optimization strategy should online publishers adopt to increase the value of their advertising space? With the economic downturn still in the rear-view mirror, monetizing each and every ad impression is a must-do for those who have bet all their horses on the advertising revenue channel. Photo credit: Anton Vakhlachev Publishers need to find how to efficiently monetize their ad …

SAN MATEO, Calif. — Four years ago, Omar Hamoui was just another ineffectual entrepreneur trying to spruce up his resume in graduate school. Now, he’s poised to become Google Inc.’s newest weapon as the company aims to extend its dominance of online advertising from computers to mobile devices.

The Y2K scare that ushered in the new millennium and the dot-com bust that soon followed hasn’t hindered the Web’s growth.

In the age of YouTube, many filmmakers are finding success by rejecting the traditional studio distribution route and releasing their movies on the Internet instead

MILWAUKEE (AP) — Pepsi’s Super Bowl streak is over after a 23-year run.

In 2010 online ad spending is expected to start recovering worldwide from the disruptive 2009 economic downturn. Analysts agree that the steady growth of social networks and online video along with the new opportunities created by behavioral targeting and real-time will have a positive impact on online advertising in the coming months. Photo credit: neosiam Here is what eMarketer forecasts for …

SAN MATEO — Four years ago, Omar Hamoui was just another ineffectual entrepreneur trying to spruce up his resume in graduate school. Now, he’s poised to become Google Inc.’s newest weapon as the company aims to extend its dominance of online advertising from computers to mobile devices.

Cash-strapped Indonesians are cutting out the middleman and selling their organs online, exploiting a loophole in local laws

Four years ago, Omar Hamoui was just another ineffectual entrepreneur trying to spruce up his resume in graduate school. Now, he’s poised to become Google Inc.’s newest weapon as the company aims to extend its dominance of online advertising from computers to… Google – Omar Hamoui – AdMob – Online advertising – Searching