Advertiser Blog

  Online social media sites such as Facebook and Twitter really went to work in 2009.

Cartoon Network, one of the leading kids channels in the Philippines, expects internet users to triple from 21 million to date to 65 million by 2012 and 49 percent of these will be in the kid space - Filipinos 10 to 19-years-old - “close to the core of our business,” according to Jeremy Carr, Vice President, Regional Entertainment Advertising Sales for Turner Entertainment Networks Asia, Inc …

Our approach to privacy evolved rapidly in 2009, as a growing array of online services propounded the benefits of digital sharing.

NEW YORK—-National multi-platform media firm Cross MediaWorks’ CEO Marc Krigsman and COO Larry Rubin have announced their 2010 advertising, content, and media predictions based on their industry experience, including: An improvement in ad spending in 2010, especially by the automotive, financial, and healthcare industries.

For more information regarding advertising with The Daily Campus , please contact Diana Denton by e-mail or call at (214)768-4111.

Chicago - From print to radio, TV to the Internet, businesses trying to sell you stuff have quickly taken to new technology. Today, this means targeting social networks like Facebook, online video sites, and that smart phone in your purse or pocket.

Online ad networks are no longer a slam-dunk business for Google or Yahoo.

NAI’s member advertising networks are generally complying with privacy guidelines, the group says.

Despite concerns from some privacy groups and U.S. lawmakers about behavioral advertising, most large advertising networks generally comply with a set of privacy and data-handling standards adopted by the Network Advertising Initiative a year ago, the NAI said in a report released Wednesday.

In what may be a mini ‘bell weather moment’ in advertising, Pepsi has decided to keep its usual Super Bowl advertising money in its bank account. While they are not exactly saving it they are certainly redirecting it to online opportunities. I say this is a potential ‘bell weather’ moment because it ends a streak of 23 consecutive years where Pepsi has advertised during the event that attracts …