Archive for November, 2009

Angel Giving Tree goes grand-scale online (Papillion Times)

Saturday, November 28th, 2009

J. C. Penney Company, Inc. and The Salvation Army are joining forces this Christmas season to give joy to even more people in need through a grand-scale online Angel Giving Tree program. From now until Dec. 14, for the first-time ever, customers can adopt and shop online for Angels at www.jcp.com/angel, providing tens of thousands of children and seniors facing …

Advertising industry is showing signs of recovery (MalaysiaNews.net)

Saturday, November 28th, 2009

There’s finally some new life in old media. After pummeling traditional media companies for nearly two years, the advertising recession is showing signs of a recovery. TV networks have benefited the …

Google buys display advertising start-up (MalaysiaNews.net)

Friday, November 27th, 2009

SAN FRANCISCO — Web search leader Google Inc. said it is buying Silicon Valley display advertising technology start-up Teracent, which expands its competition with display leader Yahoo Inc. Online a…

Advertising shows signs of renewed vigor (The Canton Repository)

Friday, November 27th, 2009

Fourth-quarter commercial sales have been propelled by retail chains hoping to ignite their holiday sales; technology giants Microsoft Corp. and Apple Inc., which have new products to promote; cell phone carriers such as Verizon, AT&T and Sprint, which are battling for customers; and even such financial interests as American Express, according to television executives and advertising buyers …

Canwest Global posts fourth-quarter loss on weak advertising revenues (The Canadian Press via Yahoo! Canada News)

Friday, November 27th, 2009

TORONTO – Canwest Global Communications (TSXV:CGS) delivered another quarterly loss on Friday, the still-sluggish advertising market pulling down overall revenues by 13 per cent during a period that saw little in the way of good news for a company in the midst of a major restructuring.

Advertising message gone viral? Thank altruistic, yet image-conscious internet ‘e-mavens’ (Science Daily)

Friday, November 27th, 2009

Why do some online ad campaigns go viral while other online marketing messages gather “cyber-dust” on the information superhighway? The key may lie in the motivation of Internet users to email that content to their social network, say researchers.

U.S. online ad revenue down 5.4% in third quarter (Local Tech Wire)

Friday, November 27th, 2009

Online advertising revenue in the U.S. fell 5.4 percent in the third quarter from a year ago, as the sputtering economy kept its tight grip on even the fastest growing segment of industry, according to a new report.

Google buys display advertising start-up (MalaysiaNews.net)

Friday, November 27th, 2009

SAN FRANCISCO — Web search leader Google Inc. said it is buying Silicon Valley display advertising technology start-up Teracent, which expands its competition with display leader Yahoo Inc. Online a…

Dizzee Rascal and WinkBall.com: Breaking Boundaries in Online Advertising (PRWeb)

Friday, November 27th, 2009

It’s the UK’s fastest growing website – and now it’s being used by the UK’s fastest-rising hip-hop artist turned national treasure, Dizzee Rascal. (PRWeb Nov 27, 2009) Read the full story at http://www.prweb.com/releases/2009/11/prweb3266434.htm

Google Acquires Display Advertising Company Teracent (Computer Business Online via Yahoo! UK & Ireland News)

Friday, November 27th, 2009

Google has acquired display ad company Teracent for an undisclosed sum to expand its online search advertising revenues.