SAN FRANCISCO — Web search leader Google Inc. said it is buying Silicon Valley display advertising technology start-up Teracent, which expands its competition with display leader Yahoo Inc. Online a…
As millions of shoppers flood online retailers today — Cyber Monday — consumers are being warned to not fall victim to Internet shopping scams. Mason Wiley, senior vice president of a California-based advertising network, said shoppers should be skeptical of online deals that sound too good to be true.
A couple of related news stories last week suggest some possible survival strategies for advertisers in the age of Tivo and other personal video recorders.
To earn new revenue from sources other than advertising, online publishers will need the help of gatekeepers like Google and Microsoft.
SAN FRANCISCO — Web search leader Google Inc. said it is buying Silicon Valley display advertising technology start-up Teracent, which expands its competition with display leader Yahoo Inc. Online a…
J. C. Penney Company, Inc. and The Salvation Army are joining forces this Christmas season to give joy to even more people in need through a grand-scale online Angel Giving Tree program. From now until Dec. 14, for the first-time ever, customers can adopt and shop online for Angels at www.jcp.com/angel, providing tens of thousands of children and seniors facing …
Travelodge email urges Premier Inn customers to ask for a refund A vicious turf war has broken out between Britain’s two biggest budget hotel chains with one urging customers to sign an online petition demanding a refund from its arch rival. The row between Premier Inn, the UK’s largest low-price hotel chain, and Travelodge is now threatening to become highly toxic as lawyers are consulted. With …
Mercent(TM), a leading provider of on-demand marketing solutions for retailers, today released the Mercent eCommerce Index(TM) for Black Friday and Thanksgiving Day 2009. The Mercent eCommerce Index is a scheduled report that measures the year-over-year (YOY) same-seller online gross merchandise value ( GMV) growth of Mercent’s aggregate retail clients each quarter and for key dates and date …
SEATTLE, WA–(Marketwire - November 28, 2009) - MercentT, a leading provider of on-demand marketing solutions for retailers, today released the Mercent eCommerce IndexT for Black Friday and Thanksgiving Day 2009. The Mercent eCommerce Index is a scheduled report that measures the year-over-year (YOY) same-seller online gross merchandise value (GMV) growth of Mercent’s aggregate retail clients …
There’s finally some new life in old media. After pummeling traditional media companies for nearly two years, the advertising recession is showing signs of a recovery.