After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade’s most disruptive marketing machine. The signs of an online revival are emerging even while advertising in print and broadcasts remain in a slump that has triggered mass layoffs, pay cuts and other upheaval.
The Times-Tribune has a new advertising director. Amy Lutheran, who was vice president of advertising for the Express-Times in Easton, will succeed Steve Sauder. Mr. Sauder has been appointed regional advertising director for Times-Shamrock’s Northeast P
Be on the look out for online real estate scams.
There’s a freight train in Congress heading toward the Web that isn’t getting a lot of attention in newsrooms, though it could have a huge effect on their ability to support themselves online.
The Christian Science Monitor is an atypical publication in many ways — church-supported, small but loyal circulation base, minimal reliance on advertising.
67 WALL STREET, New York – October 23, 2009 – The Wall Street Transcript has just published its Online And Direct To Consumer Retailing Report offering a timely review of the sector to serious investors and industry executives. This 38 page feature contains expert industry commentary through in-depth interviews with public company CEOs, Equity Analysts and Money Managers. The full issue is …
EDITORIAL: Visitors to websites in Europe may soon face a barrage of pop-ups that seek their consent to internet cookies. Bizarrely, the plan to change current laws on cookies can be stopped only if politicians fail to resolve a file-sharing dispute.
Eduwebads.com becomes part of the growing vision of online advertising for schools.
Due to the popularity of Facebook and Twitter and because they are more cost effective than traditional advertising, 47.1 percent of online retailers will be increasing their use of social media this holiday season, according to a new study by Shop.org, conducted by BiGresearch. More than half of retailers said they have added or improved their Facebook page (60.3%) and Twitter pages (58.7 …
It was another bleak quarter for the New York Times, which keeps on shrinking. The New York Times announced third quarter earnings this morning. Total revenues were down 17 percent to $571 million. Of that advertising revenues decreased 27 percent to $291 million, and the online advertising portion was down 8.2 percent to $68 million. The earnings report follows yet more newsroom cuts of 100 …