Besides being hampered by weakness in the online advertising market, IAC/InterActiveCorp’s Web-based city guide, Citysearch, is facing increasing competition from a rising tide of social review and recommendation sites. These include review site Yelp, which is seen as its biggest rival in the business-review space.
MediaTrust, a top ten Inc. 500 company, and ApogeeInvent announced an agreement today to develop a solution to improve and simplify the experience of setting up and managing online pay-for-performance advertising campaigns.
The interactive media and advertising research firm Borrell Associates has named the Top 3 fastest-growing local online advertising companies of 2009. Borrell named these firms as the leaders in their estimated $14.2 billion local online ad market this year. (PRWeb Oct 27, 2009) Read the full story at http://www.prweb.com/releases/online/advertising/prweb3115014.htm
The interactive media and advertising research firm Borrell Associates has named the Top 3 fastest-growing local online advertising companies of 2009. Borrell named these firms as the leaders in their estimated $14.2 billion local online ad market this year.
The trade body for the online marketers in the US has opposed the new advertising regulations issued by the Federal Trade Commission, or FTC. The association, called IAB, has argued that the regulations are unfair to internet advertisers.
SACRAMENTO — The McClatchy Company announced today that it will expand its Sunday Select pre-print advertising program to five additional markets early next year: Modesto, Calif.; Fort Worth, Texas; Wichita, Kan.; Lexington, Ky.; and Myrtle Beach, S.C.
AudienceScience, the online advertising network formerly known as Revenue Science, has secured $20 million in venture funding from existing investors. The funding will be used to bolster the company’s audience-targeting technology, while also allowing the company to add staff.
With advertising in the tank and recovery still a distant dream, at least in Detroit, the Detroit Free Press and Detroit News are looking elsewhere for a revenue boost.
LONDON, October 26 /PRNewswire/ — – Telecommunications Companies Deliver Highest Volume of Display Ads on Social Networking Sites comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released the results of a study of U.K. online display advertising on social networking sites, based on data from the comScore Ad Metrix service.
The New York Times reports that newspaper websites “are not holding on to ad dollars, even while overall internet advertising is creeping back.” The reasons why are complicated, but a number of industry folks tell the Times that more ads are going to ad networks, niche sites and low-cost alternatives to newspaper websites.