Fallon wins £5m ad account for SeeSaw (Guardian Unlimited)
Agency behind Cadbury ‘Gorilla’ and Sony ‘Balls’ adverts charged with making SeeSaw as well-known as the iPlayer Arqiva has appointed Fallon, the advertising agency behind commercials such as the Cadbury “Gorilla” and Sony “Balls”, to the £5m-plus annual account to make its online TV service SeeSaw a household name. The transmission company has asked Fallon to create the launch campaign aimed at …
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