FT lures advertisers into uncharted waters as How To Spend It goes online (Guardian Unlimited)
The FT hopes the wind is set fair for the online launch of its glossiest title – but there are doubts whether luxury brands will consider it the place to spend their advertising money Conspicuous consumption is out. The global financial crisis has made thrift cool again. And yet How To Spend It, the Financial Times’ unashamedly indulgent magazine, continues to cram its pages with yachts, Swiss …
Explore posts in the same categories: Uncategorized