Archive for September, 2009

Fox Mobile Partners With Altoids For Online Series (WebProNews)

Thursday, September 24th, 2009

Fox Mobile Studios is launching “Brainstorm,” an eight-episode comedy series for viewing on mobile and online. The Brainstorm series revolves around Altoids mints and is Fox Mobile’s first entry into branded entertainment. “We feel very fortunate to have partnered with Altoids, a brand that has an innovative history of challenging conventional thought and behavior, to achieve this milestone …

Google launches Fast Forward: How to get ahead in online advertising (Revolution)

Thursday, September 24th, 2009

LONDON – Google’s search expertise has become world-renowned, but now the search giant is promoting its know-how in all aspects of digital marketing, through a series of videos aimed at helping the average digital marketer.

A First for Asian-American Ad Agency: Admerasia-Initiated Online Advertising Targets Asians in the U.S. Effectively (PRWeb via Yahoo! News)

Thursday, September 24th, 2009

Admerasia initiated the development of a new online advertising system for targeting Asians in the U.S. through YouTube.

SPECIAL REPORT: Charging Online is Fine, But What About the Ads? New Ideas Are Critical (Editor & Publisher)

Wednesday, September 23rd, 2009

NEW YORK Remember when online advertising revenue charted double-digit growth every year, and still curved upward? It seems like only yesterday. As print revenue declined, fear not, newspaper executives said — we’re concentrating on growing digital revenue to make up the loss.

Yahoo threatens even more online advertising (p2pnet.net)

Wednesday, September 23rd, 2009

p2pnet news view | Advertising:- Oh Joy! Yahoo says next week it’ll launch what it’s describing as its “single-largest global integrated marketing campaign ever”. “Think advertising meets Fashion Week,” suggests Yodel’s Elisa Steele (right) unblushingly. AND —- not only but also, “The core of our message will focus on YOU,” she says, warning, “We’re quite serious about [...]

Sky and IAB launch online video ad effectiveness study (Mad.co.uk)

Wednesday, September 23rd, 2009

Sky and the Internet Advertising Bureau (IAB) have launched a major research study into the effectiveness of online video advertising.

Sky and IAB launch online video ad effectiveness study (Mad.co.uk)

Wednesday, September 23rd, 2009

Sky and the Internet Advertising Bureau (IAB) have launched a major research study into the effectiveness of online video advertising.

Sky and IAB launch online video ad effectiveness study (Mad.co.uk)

Wednesday, September 23rd, 2009

Sky and the Internet Advertising Bureau (IAB) have launched a major research study into the effectiveness of online video advertising.

Sky and IAB launch online video ad effectiveness study (Mad.co.uk)

Wednesday, September 23rd, 2009

Sky and the Internet Advertising Bureau (IAB) have launched a major research study into the effectiveness of online video advertising.

Sky and IAB launch online video ad effectiveness study (Mad.co.uk)

Wednesday, September 23rd, 2009

Sky and the Internet Advertising Bureau (IAB) have launched a major research study into the effectiveness of online video advertising.