Advertiser Blog

Entertaining videos with the faintest of marketing messages are the next big thing in online advertising.

NEW YORK (AP) — Some of the world’s most prominent technology companies are offering suggestions to publishers on how they can charge readers for news online.

Across all age groups, Canadians are spending an increasing amount of time online. But the advertising dollars aren’t following them

The Pine Bluff Advertising & Promotion Commission filed a lawsuit Friday against several online travel companies in an attempt to collect more hotel taxes.

p2pnet news view Advertising | P2P:- Advertising giant Google’s efforts to gain control of online books has come up against a stumbling block. An agreement between Gargle and authors and publishers following a $125 million class action lawsuit theoretically allows it to distribute and sell digital versions of out of print, copyrighted books, say the [...]

Time spent on social networking and blogging sites accounted for 17 percent of all time spent on the Internet in August 2009, according to a new report from Nielsen. “This growth suggests a wholesale change in the way the Internet is used,” said Jon Gibs, vice president, media and agency insights, Nielsen’s online division. “While video and text content remain central to the Web experience – the …

LONDON – Google’s search expertise has become world-renowned, but now the search giant is promoting its know-how in all aspects of digital marketing, through a series of videos aimed at helping the average digital marketer.

NewMediaHub.com recently ran a feature named “Impact Engine: Advertising Software Gets Better and Better.” In the article, New Media Hub raves about Impact Engine’s online display advertising platform that allows clients utilize ad editing tools; run diverse ad units including video, widgets, coupons, and data collections; all while being able to see real-time ROI reporting.

Google Adwords, the popular search company’s flagship advertising arm that matches online advertisers with related websites, is drawing flak from Business School Professor Ben G. Edelman for business practices he says deprive advertisers of basic rights.

An online network for farmers, social Internet television, and invisible speakers were among startups taking laurels this week at the DEMO technology conference here known as a launch pad for winning firms.