Presenters at IAB’s MIXX Expo, a key event at NYC’s Advertising Week, confirmed that advertising’s future is now squarely focused on social media.
Spending on internet advertising in Britain grew 4.6% in the first half of 2009, outperforming the wider ad sector
REDMOND, Wash., Sept. 29 /PRNewswire-FirstCall/ — Microsoft Corp., in collaboration with the Federal Trade Commission (FTC), the U.S.
Faith Hill Parfums is sniffing out consumers with a series of Webisodes, online discussions and print advertising. The new Web series will feature the singer discussing questions, some submitted by viewers, on the theme of “The Beauty of Being a Woman.”
Microsoft Corp., in collaboration with the Federal Trade Commission , the U.S. Postal Inspection Service and Western Union, today launched a series of online public service announcements designed to help protect consumers from scams related to mortgage foreclosure rescue offers and promises of credit repair and advance fee fraud, also known as lottery scams.
NEW YORK & LONDON—-The Nielsen Company announced today that it has been appointed by UKOM, the U.K. Online Measurement body, as its official partner to create the country’s first currency for planning advertising campaigns on the Internet.
AUSTIN, Texas—-Click Forensics®, Inc., today announced the release of an enhanced version of its online audience quality monitoring platform that for the first time allows ad networks and publishers to instantly identify good and bad advertising traffic in the real-time click stream.
Epicenter Network, an emerging leader in the Internet marketing and advertising space, today announced a rebranding of its corporate Web site to help accommodate future growth in its stable of online advertiser and marketing affiliate services.
Publishers have been debating the merits of one type of online advertising over another, but they are missing the point: none of it works. . .
Whether it’s the Catholic priest who’s in an accomplished photographer, the Baxter Avenue advertising executive who paints or the Avalon waitress who publishes poetry, the abundance of Louisvillians with creative side gigs is one of the city’s more interesting quirks–and one of the many reasons Louisville’s able to stay weird. If you’re one of those creative types who’d like to quit your boring …