What Microsoft is to software, Code 42 could become to online data-backup technology. Matthew Dornquast, founding partner and CEO of the Minneapolis-based, 16-employee company, knows that’s an ambitious goal.
Target and MTV Networks have partnered to launch a new online video ad unit called “The Scrubber.” The Scrubber is a custom video player that allows advertisers to insert product icons into the playback timer and highlight various items as the video plays. The unit is designed to be interactive, relevant and non-interruptive to the user. Jason Witt, Senior VP & GM of Digital Fusion MTV Networks …
Fairfax Media is open to forming an agreement with rival News Ltd in an effort to get readers to pay for online content, Fairfax chief Brian McCarthy said.
Inc. magazine today recognized Dealer.com (www.dealer.com) with a rank of 88 among the top 100 fastest growing private advertising and marketing companies. Dealer.com, the global leader in online marketing solutions for the automotive industry, experienced a three year sales growth of 307.2% between 2005 and 2008.
Sour note for first half radio advertising Radio revenue took another big hit during second quarter, sliding 22 percent to $4.17 billion, according to numbers from the Radio Advertising Bureau released Friday.
Targeting Consumer Packaged Goods marketers, Sales Impact Solution leverages Nielsen’s Homescan and Net Effect products to provide insight into relationship between consumers’ web browser behavior, online ad interaction, and in-store purchases. Program demonstrates online campaign ROI by measuring increase in incremental sales that take place in store after user has engaged with online ad. By …
Search advertising is set to lead the recovery in European online ad spend next year, while email, classifieds and display ads have been hardest hit by the recession, according to new research.
FAIRFAX Media has reported a net loss of $380 million and says advertising revenues have bottomed but a recovery is yet to begin.
Media giant News Corp is holding talks with other newspaper publishers on forming a consortium that would charge for news online and on portable devices,…
BANGALORE, Aug 22 – In an effort to combat falling advertising revenue, News Corp executives have been proposing the formation of a consortium with other publishers to charge for news distributed on the Internet and on portable devices, the Los Angeles Times reported on its website. The success of the Wall Street Journal Online has spurred News Corp’s chief digital officer Jonathan Miller to …