Advertiser Blog

Two powerhouses in the Canadian online world will end their five-year marriage next week and begin competing with each other for the same advertising dollars.

Unanimis , the UK-based digital advertising network specialising in branded and performance-based display ads, is to be bought by the France Telecom-owned Orange mobile carrier. That’s an interesting deal because Unanimis claims to reach 69% of the online UK population and enjoyed revenues of over $34 million (£21m) in 2008. One of Unanimis’ strengths is the network of exclusive deals it has …

US newspaper advertising revenue fell by 29 per cent in the second quarter.

China will have 64.9 million online gamers by the end of 2009, in a market that is growing at an “incredible rate,” San Jose, Calif.-based research firm Niko Partners said this week. Each of these players will spend $52 on average, the firm said. The Chinese audience prefers free-to-play games — which generate revenues from virtual item buys and advertising — over subscription-based games …

Look for almost a dozen consumer groups and privacy advocates to launch a full-court press on targeted behavioral advertising and online privacy on Capitol Hill next week.

ChinaNet Online Holdings, Inc. , a leading full-service media development, advertising and communications company for small and medium companies in the People’s Republic of China , today announced that it will present at the Rodman & Renshaw Annual Global Investment Conference, to be held September 9-11, 2009, at the New York Palace Hotel in New York City.

SAN FRANCISCO – Newspapers’ financial woes worsened in the second quarter as advertising sales shrank by 29 percent, leaving publishers with $2.8 billion less revenue than they had at the same time last year.

Yellow pages publisher R.H. Donnelley, which is restructuring its business after filing for bankruptcy in May, continues to beef up its online offerings as it fights for advertising dollars.

To get your business seen when people are searching for your product online, you need to undertake search engine marketing. Search engine marketing helps you display your business and a link to your site when people search for terms related to your products. There are two ways to do this – Search Engine Optimisation SEO, or Pay Per Click PPC advertising. SEO is the art of optimising your website …

Aug. 27 (Bloomberg) — Yahoo! Inc. ’s acquisition of Arabic- language Internet venture Maktoob.com Inc. is a further boost for a regional online advertising market that may increase as much as 40 percent this year.