DMA and Key Trade Groups Release Comprehensive Privacy Principles for Use And Collection of Behavioral Data in Online … (Direct Marketing Association)
Today DMA, along with our colleagues in the advertising and marketing community, the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), the Interactive Advertising Bureau (IAB), and the Council of Better Business Bureaus (BBB), announced cross-industry principles for self-regulation for Online Behavioral Advertising (see press release below).
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