comScore, Inc. , a leader in measuring the digital world, today announced the U.K. launch of comScore Ad Metrix, a breakthrough service in digital media campaign planning and buying that provides comprehensive insight into where display ads are viewed online and the demographic composition of the audiences reached.
BARCELONA, Spain, May 28 /PRNewswire/ — – National daily newspaper in Spain expands advertising-supported online video with Brightcove platform Brightcove Inc., the leading online video platform, today announced that La Vanguardia, the highest-circulation daily newspaper based in Barcelona, has selected the Brightcove platform to bolster its advertising-supported online video initiatives.
Brightcove Inc., the leading online video platform, today announced that La Vanguardia, the highest-circulation daily newspaper based in Barcelona, has selected the Brightcove platform to bolster its advertising-supported online video initiatives.
A number of newspapers are looking at charging for content, but the AP p0ints out “the strategy brings enormous risks. Ending free access to news could drive many online readers away and discourage online advertising at a time when more marketing budgets are shifting to the Internet.”
The Anchorage Daily News and adn.com are partnering with Internet giant Yahoo to expand online advertising options for Alaska advertisers, including new technology to reach local readers based on their behavior online.
Adify Amplified Creates Business Opportunities for Online Advertising Vendors and Network Builders by Enabling Easy Integration of State-of-the-Art Advertising Technologies
Adify, the premier vertical ad network management and media services company, today announced that it has released public APIs to allow Network Builder customers and third-party vendors to extend online advertising solutions across any number of the 12,000 publishers on the Adify Network Builder.
NEW YORK—-Lotame, a provider of data-driven techniques to improve the targeting, delivery and performance of online advertising, today revealed results of a recent study of the effect of exposure to a campaign on a person’s intent to view an entertainment offering.
Omniture, Inc., a leading provider of online business optimization software, today announced a partner relationship with LeapFrog Interactive, a leading full service interactive agency, to provide clients with increased advantages for interactive marketing and advertising initiatives.
Proving that traditional media drives online leads, Telmetrics, the leading provider of advertising call measurement solutions, today released data demonstrating that many Yellow Pages users visit a business’s Web site after reviewing their print ad.