Providence, R.I.The Barrett Group, El Segundo, Calif., has hired Duffy and Shanley to develop an online advertising and PR campaign to help raise awareness of the management consulting firm.
The boundaries between the two continue to blur. Just about every network TV show can now be watched online
The European Commission said today that U.S. laws restricting online gambling violate World Trade Organization (WTO) rules. The commission said WTO proceedings against the U.S. would be justified but that the EU would first seek a way to find a negotiated solution on the issue. Catherine Ashton “It is for the US to decide how best to regulate Internet gambling in its market, but this must be …
BURLINGTON, VT–(Marketwire – March 26, 2009) – Bringing social media, landing pages and online marketing to The Woodstock Inn’s hotel marketing by Burlington, Vermont agency Shark Communications represents a marketing model increasingly being embraced by the Travel and Hospitality industry. Shark’s mix of market positioning, branding and online and social media marketing is a dramatic shift …
Bringing social media, landing pages and online marketing to The Woodstock Inn’s hotel marketing by Burlington, Vermont agency Shark Communications represents a marketing model increasingly being embraced by the Travel and Hospitality industry.
The publication of the new white paper by Peggy Anne Salz, highlights that in the personal world of mobile social networks, advertising that encourages two-way interaction between advertisers and consumers will be more successful than conventional “push” style banner ads.
CHICAGO Online advertising networks have grown from convenient ways to fill unsold banner ads to potential obstacles for maximizing publisher profits on the Web, concludes a study released Wednesday by the Media Management Center (MMC) at Northwestern University.
—-PubMatic , a global ad revenue optimization company that works with thousands of premier online publishers and hundreds of ad networks, today announced AdRevenue 09 — a conference that will focus squarely on the changing economics that are driving the online display advertising industry and how large online publishers can increase their advertising revenue by leveraging the latest trends …
The Federal Trade Commission plans to get tougher on advertisers’ use of testimonials and endorsements by requiring more transparency and ending the practice of using disclaimers like “individual results may vary” and “results not typical.” Disclaimers like these are standard practice in the advertising industry, especially in the diet and exercise apparatus markets. The most famous example is …
Virgin’s fibre optic network and cable TV service is putting it into a strong position for the online future.