Advertiser Blog

The sinking economy is threatening the ethnic publications that immigrant communities rely upon to stay informed and navigate American life.

The economic model for online content is changing, and brand consultancy Sequel Studio is helping online publishers optimize their user experiences and better monetize their content.

(ARA) – Everyone, businesses and individuals alike, is struggling in today’s economy. When you need extra income or are facing a layoff, taking your talents online can generate big business and even a new career.

Editor’s note : Last Sunday, we published a guest post by Wharton Professor Eric Clemons on “Why Advertising Is Failing On The Internet.” The post questioned a basic assumption that many of us in the tech industry hold near and dear. It sparked a blogstorm and 600-plus comments, most of them filled with rage. Even Danny Sullivan, the normally unperturbable editor-in-chief of SearchEngineLand , …

It’s an upturned entertainment business! It’s a shrinking advertising upfront! Who will save us? Online video—that is, if you believe comScore Chairman Gian Fulgoni. OK, maybe he didn’t exactly claim that online video would swoop in and save the day, economywise. Still, the head of one of the most respected and important online measurement services is bullish on the role Web video will play in …

The U.S. newspaper industry was already facing numerous challenges before the economy took a nosedive, but the latest data from the Newspaper Association of America shows that the current economic climate has only exacerbated the already dire state of the American newspaper industry. Specifically, total newspaper advertising revenue fell 16.6% in 2008. Classifieds advertising, which is under a …

Google is reportedly readying a service that will allow advertisers to distribute ads across not only television through Google TV Ads, but through YouTube as well. According to the Wall Street Journal, the service is called Google TV Ads Online, and will be launched within the next several months. WSJ’s Jessica E. Vascellaro reports that Google is currently testing the service with a small …

Not every online sector is getting crushed in the economy. Health sites continues to thrive, even in the midst of the larger drop in online ad sales. In a report this morning on WebMD , Citi Analyst Mark Mahaney notes that “we believe the online health category should be poised for double-digit revenue growth in ’09.”

TORONTO, ONTARIO–(Marketwire – March 27, 2009) – To mark their 20th anniversary this year, the Extra Awards are doing what they’ve always done best: celebrating the best creative newspaper advertising in Canada. The Extras team culled over 100 “Ads that Made the News” – creative that turned heads, got people talking and, in a few cases, literally made the news – and they created an exhibit …

Last year was the worst ever for the US newspaper industry with both print and online advertising revenue posting declines, according to Newspaper Association of America (NAA) figures.