Archive for March, 2009

US Online Ad Market Slows in 2008, but Still Grows (PC World via Yahoo! News)

Monday, March 30th, 2009

Online advertising spending in the U.S. grew considerably less in 2008 than in prior years, but the mere fact that it increased over 2007 is a positive sign, considering the economic crisis that started last year.

IAB: Online Ad Spending Grew 10.6 Percent In ‘08 (paidContent.org via Yahoo! Finance)

Monday, March 30th, 2009

Although last year was a difficult one for all parts of the advertising business, online ad spending still managed to grow 10.6 percent to $23.4 billion, according to a report from the Interactive Advertising Bureau and PricewaterhouseCoopers.

Liberty Mutual Launches New Advertising Campaign Highlighting Personal Responsibility in Daily Life (Business Wire via Yahoo! Finance)

Monday, March 30th, 2009

BOSTON—-Liberty Mutual today announced the launch of its 2009 advertising campaign and newest edition to the popular “Responsibility. What’s your policy?” themed advertisements. Through a series of television and online advertisements that follow the lives of a “typical” American family, Liberty Mutual hopes to spark discussion and reflection on the topic of personal responsibility.

Online Journalism News (dotjournalism)

Monday, March 30th, 2009

In its seventh annual census of the industry, the AOP concluded that this growth will come from a range of sources, such as online advertising, subscriptions and e-commerce.

Boston Online Marketing Firm Wins Best Of Show at 2009 Internet Advertising Competition (IAC) Awards for Innovative … (PRWeb via Yahoo! News)

Monday, March 30th, 2009

Boston Online Marketing Firm Garners Prestigious Award for Innovative Email Marketing Campaign

IF marketing & advertising Boosts Online Expertise with Two Web Design & Development Hires (PRWeb via Yahoo! News)

Monday, March 30th, 2009

Named one of the 5 Best Web Design Agencies in Austin, IF marketing & advertising boosts its award-winning team with two new hires, Albert Castillo and Liam Wiles. The two new web development hires add to the agency’s expertise in HTML, CSS websites, Flash design, SEO and website optimization.

The Wounded U.S. Newspaper Industry Lost $7.5 Billion in Advertising Revenues Last Year (TechCrunch)

Sunday, March 29th, 2009

Last year was the worst on record for the U.S. newspaper industry. Total advertising revenues (both print and online) declined 16.6 percent to $37.85 billion, according to the latest figures from the Newspaper Association of America . That is $7.5 billion less than in 2007. Print advertising alone declined 17.7. Classifieds were down 29.7 percent. And even online advertising was down 1.8 percent …

Beyond Advertising: Capitalizing on Your Content (PRWeb)

Sunday, March 29th, 2009

The economic model for online content is changing, and brand consultancy Sequel Studio is helping online publishers optimize their user experiences and better monetize their content. (PRWeb Mar 29, 2009) Read the full story at http://www.prweb.com/releases/2009/03/prweb2274914.htm

Driving school offers online classes (Pacific Daily News)

Sunday, March 29th, 2009

While there are many driving schools on Guam, only one allows you to complete part of your coursework online.

Ethnic press stung by recession, advertising drop (San Francisco Chronicle)

Sunday, March 29th, 2009

The sinking economy is threatening the ethnic publications that immigrant communities rely upon to stay informed and navigate American life. Although the ethnic press once seemed immune to the forces hurting mainstream newspapers across the country, a growing…