Young and wealthy consumers like content-based online ads, study says (InternetRetailer.com)
Half of consumers prefer online advertising placed within news articles related to the advertised brand, and the preference rate rises among consumers between the ages of 18 and 24 and consumers who earn at least $75,000 per year, Opinion Research Corp. says in a recent study it conducted for Adfusion, a news article-based online ad network that is a division of digital advertising firm ARAnet.
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