Colleen Baird, who has served as an advertising team leader for Stephens Media in Little Rock, has been promoted to advertising director for nine weekly newspapers, including the Jacksonville Patriot, according to Dennis A. Byrd, publisher.
Feb. 27 (Bloomberg) — Microsoft Corp. , trailing Google Inc. in online advertising and search-engine users, said joining forces with Yahoo! Inc. wouldn’t be the “silver bullet” that fixes its Internet business.
The research group IDC has reversed its online advertising growth estimates from 10 percent growth in 2009 to a 5 percent drop in revenues in the first quarter that could get worse in the second.
Cablevision Systems Corp. will start charging readers to access the New York daily Newsday online, seeking new sources of revenue to make up for plunging advertising sales.
Profits at property website Rightmove jumped 41pc last year despite the collapse in the housing market as advertisers sought cheaper space online.
Feb. 26 (Bloomberg) — Microsoft Corp. , trailing Google Inc. in online advertising and search-engine users, said a possible agreement with Yahoo! Inc.
Online advertising will be spread among different venues to squeeze more out of marketing dollars, according to a new report from Forrester Research Inc. E-retailers also are still looking for a way to clearly tie online ads to return on investments.
Cablevision Systems Corp plans to charge online readers of its Newsday newspaper, a move that would make it one of the first large U.S. papers to reverse a trend toward free Web readership.
After years of steady increases in online advertising, the bears have finally caught up.
If you would just read the last post I did you would see a report that touted the continued growth of online marketing despite the economy as reported by CMO’s of 518 companies. That’s so yesterday though. As reported in the Wall Street Journal , Market Research Group IDC reports a different point of view. Or is it? ARRGGGHHHHH! I am a little confused by the following sentences that …