With tougher economic conditions meaning even online marketing budgets are being squeezed, Addvantage Media managing partner Harvey Sarjant warns that the online advertising industry must adhere to comprehensive standards now more than ever, if it is to weather the financial storm in 2009.
Cost-per-thousand (CPM) display ad impressions for online publishers have fallen around 20% in the US, with publishers struggling to sell their inventory, according to a report in Advertising Age.
Future plc revenues were up 25 per cent in online advertising in the last three months of 2008, part of an overall one per cent growth, to £41 million.
The online ad slowdown that everyone has seen and heard about? It has yet to benefit Netflix , one of the world s biggest buyers of online advertising. That odd bit of cognitive dissonance surfaced yesterday, when the DVD rental company said it hadn t been able to buy Web ads at a discount at the end of …
Playtime with Barbie is about to get a virtual makeover. Toy company Mattel is revamping the online presence for its popular brands including the iconic Barbie and, for boys, Hot Wheels with expanded playable, customization and networking features on the new Mattel Digital Network.
Online grocer Peapod, a division of Dutch-based Royal Ahold, has joined the MyWebGrocer Advertising Network, which runs ads by CPG manufacturers on food retail websites.
John Connors, president of the advertising agency Boathouse and son of Jack Connors, founder of Hill Holliday Connors Cosmopulos Inc., has launched an online charitable venture called SmallCanBeBig.org, according to Connors.
The nation’s two largest online job-listing companies will again go head-to-head on the biggest advertising stage the Super Bowl for strong field position in these tough economic times.
Google Israel had a sales turnover of $100 million in 2008, half from ads targeting the domestic market.