Archive for January, 2009

Free online computer games win US fans in dismal economy (TODAYonline)

Thursday, January 29th, 2009

A popular Internet cafe. US videogame lovers seeking fun during tough economic times are turning increasingly to free-to-play online games supported by advertising

Mixpo Partners With Leading Local Media Publishers to Drive Online Video Advertising Forward (Broadcast Newsroom)

Wednesday, January 28th, 2009

SEATTLE, WA — (Marketwire) — 01/28/09 — Mixpo ( www.mixpo.com ), an online video advertising technology company, today announced partnerships with five leading local media publishers: NBC Local Media, Tribune, Freedom Communications, TownNews.com, and Fisher Communications.

New York Times Profit Drops 48% as Advertising Sales Decline (Bloomberg)

Wednesday, January 28th, 2009

Jan. 28 (Bloomberg) — New York Times Co. , the third-largest U.S. newspaper publisher, said fourth-quarter profit dropped 48 percent because of declining advertising sales.

YieldBuild Releases Comprehensive Reporting Suite for Online Publishers (Marketwire via Yahoo! Finance)

Wednesday, January 28th, 2009

YieldBuild(TM), the ad network and layout optimization service that helps digital publishers earn more money from their existing online advertising, announced the release of a suite of ad performance analytic tools for web publishers.

Research and Markets: Benchmark Online Advertising Budgeting with Advertising to Life Scientists: Resolving the Print … (Business Wire via Yahoo! Finance)

Wednesday, January 28th, 2009

DUBLIN, Ireland—-Research and Markets has announced the addition of the “Advertising to Life Scientists: Resolving the Print vs. Online Dilemma” report to their offering.

FirstSpin Introduces Hula Media Exchange for Video Advertising Distribution (PR Newswire via Yahoo! Finance)

Wednesday, January 28th, 2009

Free Technology Establishes A New Era In Online Advertising Delivery Services

ReachLocal UK Becomes Authorised Reseller of Google(TM) AdWords to Enhance Its Online Advertising Solutions to Local … (INO News)

Wednesday, January 28th, 2009

(AP:http://www.reachlocal.co.uk) As an Authorised Google AdWords Reseller, Google has approved ReachLocal UK’s team of Internet Marketing Consultants (IMCs) to be fully equipped to help local businesses efficiently tap into the power and reach of the Google AdWords online advertising platform.

Online Advertising Analytics & Technology Company Announced As Finalist for TechColumbus Innovation Awards (PRWeb via Yahoo! News)

Wednesday, January 28th, 2009

The company responsible for creating the Attribution Management Forum has been recognized as a leader in online advertising analytics.

OOX to provide online ad monitoring to BBC World (AME Info)

Wednesday, January 28th, 2009

UAE-based Out-n-out Online Xperts (OOX) has won a one-year contract to provide online advertising monitoring services for BBC World. The service will be deployed via OOXmonitor.com, OOX’s proprietary web-based tool.

Yahoo! advertising blitz hits Naples (Naples Daily News)

Tuesday, January 27th, 2009

The blitz is on. As part of a new way of selling online advertising, sales agents for the Naples Daily News and its sister publications in Southwest Florida are pounding the pavement this week, trying to drum up new business through an alliance with Yahoo!.