Advertiser Blog

Online television viewers prefer seeing a variety of advertisers in an online episode of a television show, according to data from ABC. The network conducted internal research on the viewing experience of watching primetime shows online and found that bumping the number of brands sponsoring a particular episode from one to as many as four did not negatively affect viewers’ favorable opinions of …

This entry was posted on Friday, January 30th, 2009 at 1:46 pm and is filed under Uncategorized. You can subscribe via RSS 2.0 feed to this post's comments. Both comments and pings are currently closed.